Purito Pure Vitamin C Serum for mature skin
Ascorbic Acid
Sodium Hyaluronate
Niacinamide
Hydrolyzed Collagen
Extracts FlowerHigh
- SuperiorNormal Skin Fit
- HighEffectiveness
- ExcellentSafety
A great choice for mature skin; a few serums fit it even better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Excellent suitability for your normal skin, as Ascorbic Acid and Niacinamide provide antioxidant benefits and regulate melanogenesis, effectively addressing your concerns with wrinkles and fine lines by promoting collagen synthesis and skin elasticity.
- The inclusion of Glutathione and Human-Oligopeptide-1 further enhances the brightening and smoothing texture of your skin, contributing to a more even and youthful complexion.
- The product is safe for your normal skin, with no risks of irritation due to the absence of harsh ingredients and the presence of soothing components like Niacinamide and Sodium Hyaluronate.
How to apply
- Use this serum in your PM routine. Start by applying it 3 times a week, and work up to daily use if your skin likes it.
- Apply this serum after your toner and before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- You can apply the serum on dry skin for the best results against fine lines.
- Always do a patch test before your first use and avoid the sensitive eye area.
People Say
★4.3Overall rating based on 500+ reviewsUsers with sensitive or acne-prone skin frequently praise this serum for its mild 5% Vitamin C concentration, noting it brightens the complexion and hydrates without causing irritation. A significant number of reviewers complain about its stability, citing rapid oxidation and an unpleasant metallic scent as primary drawbacks.
Highlights
Unpleasant smell Mostly Mentioned
- “metallic scent”
- “smells like hot dogs”
- “rusty iron smell”
- “coffee odor”
Gentle on sensitive skin Often Mentioned
- “no stinging”
- “great for beginners”
- “mild formula”
- “zero irritation”
Lightweight texture Often Mentioned
- “absorbs quickly”
- “watery gel”
- “non-greasy”
- “layers well”
Rapid oxidation Often Mentioned
- “turned brown quickly”
- “short shelf life”
- “oxidized in weeks”
- “needs refrigeration”
Affordable price Sometimes Noted
- “great value”
- “inexpensive”
- “budget friendly”
- “good price point”
Brightens skin tone Sometimes Noted
- “healthy glow”
- “fades acne scars”
- “evens complexion”
- “radiant look”
Hydrating and plumping Sometimes Noted
- “skin feels soft”
- “contains hyaluronic acid”
- “moisturizing”
- “plumps skin”
Sticky finish Sometimes Noted
- “tacky residue”
- “sticky at first”
- “feels tacky”
- “needs drying time”
Low potency Rarely Noted
- “results are slow”
- “5% is too weak”
- “didn't see difference”
- “too gentle”
Potential breakouts Rarely Noted
- “caused tiny bumps”
- “broke me out”
- “clogged pores”
- “skin reaction”
Sources: lovi.care, iherb.com, yesstyle.com, stylekorean.com, skinsort.com, nobsbeauty.com, and more
Questions and answers
What makes Purito Pure Vitamin C Serum a great fit for mature skin?
Purito Pure Vitamin C Serum is a great fit for mature skin because Ascorbic Acid and Niacinamide help smooth out wrinkles and fine lines by building up collagen and improving elasticity. Ingredients like Glutathione and Human-Oligopeptide-1 further brighten your complexion and make your skin feel smoother.
Journal of Cosmetic Dermatology, 2020Clinical, Cosmetic and Investigational Dermatology, 2014
Which ingredients make this serum a good fit for mature skin?
Ascorbic acid and niacinamide make this serum a great fit because they help smooth fine lines and boost firmness. Glutathione, human-oligopeptide-1, and sodium hyaluronate further brighten your complexion and keep your skin looking youthful and smooth.
Clinical, Cosmetic and Investigational Dermatology, 2014Scientific Reports, 2024
What does Vitamin C do for mature skin?
Vitamin C helps mature skin by smoothing out wrinkles, brightening dark spots, and boosting firmness. It works by encouraging collagen production to keep skin looking youthful and radiant.
What does Hyaluronic Acid do for mature skin?
Hyaluronic acid helps mature skin by deeply boosting moisture, improving elasticity, and smoothing the appearance of fine lines and wrinkles. Regular use keeps the skin looking plump and soft while supporting overall firmness and hydration.
Journal of Drugs in Dermatology, 2011Skin Research and Technology, 2024
Where does this serum go in a skincare routine for mature skin?
This serum goes in the evening routine, placed after your cleansing toner and before your moisturizer. Putting treatments in the evening keeps things simple and gives you extra safety around sun exposure.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol, but it is best to apply them at different times of day to avoid irritation, such as this serum in the morning and retinol at night. Niacinamide and Sodium Hyaluronate help keep your skin calm, while Ascorbic Acid works to smooth fine lines.
How often should I use this serum?
You can use this serum in the evening as part of your routine. Some people may also use it in the morning or twice a day depending on how their skin reacts.
Can this serum clog pores, cause breakouts or purging for mature skin?
This serum is unlikely to clog pores or cause breakouts for mature skin. It features soothing and hydrating ingredients like Niacinamide and Sodium Hyaluronate that help keep skin calm without heavy oils.
Is this serum fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer.
The British Journal of Dermatology, 2002A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers.
Journal of Cosmetic Dermatology, 2020Topical oxidized glutathione significantly decreases the skin melanin index and improves moisture content, smoothness, wrinkle formation, and elasticity compared to placebo in healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2014Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.
Scientific Reports, 2024Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone.
Dermatologic Therapy, 2022Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.
Experimental Dermatology, 2003Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.
Journal of Periodontology, 2009Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.
Journal of Cosmetic Dermatology, 2022Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Topical application of TAC/Collagen postbiotics gel improved skin moisture score and inflammation index, and reduced porphyrins and brown spots in 20 volunteers with acne vulgaris.
Journal of Cosmetic Dermatology, 2022Topical collagen tripeptide application improved skin wrinkles, elasticity, and density while reducing advanced glycated end products in 22 Asian women over 4 weeks.
International Journal of Molecular Sciences, 2022Marine collagen extracted from Greenland halibut skin showed a non-cytotoxic effect on fibroblast cells and provided a slight skin hydration effect when incorporated into cosmetic hydrogel formulations at dosages of 0.1, 0.25, and 0.5% in 23 healthy volunteers.
Marine Drugs, 2023
Ingredients
Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium Edta, Glutathione, Adenosine, Human-Oligopeptide-1, Nelumbo Nucifera Flower Extract, Magnolia Liliflora Bud Extract, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus Fruit Extract, Panax Ginseng Root Extract, Brassica Oleracea Italica Extract, Pineapple Fruit Extract, Curcuma Longa Root Extract, Sodium Polyacrylate
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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