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Purito vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and Hada Labo are gentle Asian beauty lines that offer comforting moisturizers, soothing serums, nurturing toners, and effective makeup removers. The Korean brand is cherished for thoughtful formulas that suit dry and sensitive skin, while the Japanese brand is beloved for advanced moisture-binding properties that cater best to dry and dry sensitive skin. Both lines address specific concerns like acne, dark spots, and aging through targeted products. They differ primarily in their cultural approaches, with the former prioritizing botanical soothing care and the latter focusing on deep hydration.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Purito and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Hada Labo products

People Say

PuritoHada Labo
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Acne-Safe and Gentle Formula Mostly MentionedMostly Mentioned
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Brightening Effects Rarely NotedSometimes Noted
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “faded my PIH considerably — Hada Labo Premium Whitening Lotion (Light)”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Value, Size, and Price Rarely NotedSometimes Noted
    • “bottle lasts forever — Hada Labo Gokujyun Lotion”
    • “Lasts forever — Hada Labo Gokujun Premium”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Sticky or Tacky Finish Sometimes NotedOften Mentioned
    • “tacky when it's dry — Purito Mighty Bamboo Panthenol Cream”
    • “tacky residue — Purito Pure Vitamin C Serum”
    • “leaves a tacky film — Purito Oat-in Calming Gel Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Insufficient Moisture for Dry Skin Often MentionedSometimes Noted
    • “not enough for dry patches — Hada Labo Premium Whitening Lotion (Light)”
    • “not enough to keep skin hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused Breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “Closed comedones — Hada Labo Gokujun Premium”
    • “gave me closed comedones — Hada Labo Shirojyun Premium Whitening Lotion”

Purito vs Hada Labo routines for dry skin

Buy Hada Labo routine · AED 682.62 · 96% fitBuy Purito routine · AED 465.25 · 93% fitSee multi-brand routine · 96% fit

Purito vs Hada Labo routines for oily skin

Buy Hada Labo routine · AED 996.78 · 92% fitBuy Purito routine · AED 751.92 · 89% fitSee multi-brand routine · 97% fit

Purito vs Hada Labo routines for combination skin

Buy Hada Labo routine · AED 790.71 · 91% fitBuy Purito routine · AED 638.55 · 90% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or Hada Labo: which is better?

Both brands offer great options depending on your skincare goals, with Purito standing out for lightweight and soothing formulas while Hada Labo excels in deep hydration and brightening.

What is the difference between Purito and Hada Labo?

Hada Labo does better for deep hydration and plumping, while Purito does better for a lightweight and non-greasy texture as well as soothing and calming. Both brands list no fragrance in their ingredients across the products on this page.

Purito or Hada Labo for dry skin?

Both Purito and Hada Labo are a Superior Lovi fit for dry skin. Reviewers note that Hada Labo excels in deep hydration and moisturization with ingredients like hyaluronic acid, while Purito offers lightweight and soothing moisturizers.

Dermatologic Therapy, 2022

Purito or Hada Labo: which moisturizer is better?

Purito offers a better moisturizer selection for lightweight and soothing hydration, whereas Hada Labo focuses heavily on deeply hydrating hyaluronic acid formulations like the Gokujyun Perfect Gel.

Dermatologic Therapy, 2022

Which is more affordable, Purito or Hada Labo?

Hada Labo is more affordable, as reviewers often mention value and versatility as a key strength for the brand.

Between Purito and Hada Labo, which brand is better for deep hydration and plumping?

Hada Labo does better for deep hydration and plumping among the products on this page.

Which skincare brand provides a more lightweight and non-greasy texture, Purito or Hada Labo?

Purito provides a more lightweight and non-greasy texture compared to Hada Labo.

Do Purito products contain any fragrance in their ingredients?

Purito products on this page list no fragrance in their ingredients.

Purito or Hada Labo for oily skin?

Hada Labo is better for oily skin, as Lovi rates its routine fit as Superior compared to Purito's High.

Purito or Hada Labo for sensitive skin?

Both Purito and Hada Labo fit sensitive skin at a Superior Lovi level. Reviewers often mention that the products on this page for both brands feature gentle and fragrance-free formulations.

Purito or Hada Labo for acne-prone skin?

Both brands achieve a Superior Lovi fit level for acne-prone skin. Purito is frequently noted for its acne-safe and gentle moisturizers, while Hada Labo provides deep hydration with lightweight toners.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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