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Skincare routine for mature skin

Routine by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Cleansers, toners and makeup removers with hyaluronic acid and niacinamide help keep mature skin hydrated and smooth, while serums and moisturizers with vitamin C, ceramides, and probiotics support collagen and firmness. Exfoliating steps with glycolic acid and BHA help clear out pores and smooth the skin texture.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests away from the sun. The weekly routine takes the place of the evening routine once a week to add deeper treatment steps for mature skin.

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids, aloe vera, and glycerin help wash away impurities while keeping your skin hydrated. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

In the Lovi routine for this skin the hydrating toner step is used every morning. Toners and hydrating steps with hyaluronic acid, glycerin, and snail secretion filtrate help boost hydration and smooth out fine lines, while options with niacinamide and retinol support firmness and reduce wrinkles.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth fine lines and improve skin firmness. They are used every morning and every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, helianthus annuus seed oil, and tocopherol help remove makeup and nourish the skin while supporting fine lines and wrinkles. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera, and glycerin help wash away impurities while keeping your skin hydrated. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Cleansing Toner

Cleansing toners with glycolic acid and lactic acid help smooth fine lines and wrinkles on mature skin, while formulas with hyaluronic acid and glycerin hydrate and soften the complexion. This cleansing toner step is used every evening in the Lovi routine.

Best toners for mature skin

Step 4Serum or Treatment

Serums with niacinamide, hyaluronic acid, peach extract, and madecassoside help smooth fine lines and wrinkles while boosting hydration. Serums with vitamin C, ceramides, and palmitoyl tripeptide-5 may support firmness, and these treatments are used every evening as well as once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth fine lines and improve skin firmness. They are used every morning and every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, helianthus annuus seed oil, and tocopherol help remove makeup and nourish the skin while supporting fine lines and wrinkles. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera, and glycerin help wash away impurities while keeping your skin hydrated. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

Enzyme powders with papain and salicylic acid help smooth out fine lines and wrinkles on mature skin. This step is used once a week in place of the evening routine.

Step 4Nourishing Mask

Nourishing masks with ceramides and panthenol help restore moisture and strengthen the skin barrier for mature skin. This step is used once a week in place of the evening routine.

Step 5Serum or Treatment

Serums with niacinamide, hyaluronic acid, peach extract, and madecassoside help smooth fine lines and wrinkles while boosting hydration. Serums with vitamin C, ceramides, and palmitoyl tripeptide-5 may support firmness, and these treatments are used every evening as well as once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with hyaluronic acid and peptides help smooth fine lines and improve skin firmness. They are used every morning and every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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