馃嚘馃嚜United Arab Emirates

Purito vs NIOD

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito and NIOD are skincare brands that offer gentle formulas and sophisticated formulas respectively, with the former cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers, and the latter widely loved for advanced serums and balancing toners. Both brands suit sensitive and dry skin best, alongside mature skin for the Canadian line. They differ because the Korean brand provides soothing daily care through reliable nourishment, while the Canadian brand delivers targeted results through scientifically rigorous and thoughtful development.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

NIOD is a Canadian skincare brand founded in 2015 and owned by The Est茅e Lauder Companies Inc. since 2021.

elcompanies.comglossy.coniod.combeautymatter.com

This page compares some of the most popular Purito and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs NIOD products

Questions and answers

Purito or NIOD: which is better?

Purito offers a much larger selection of products on this page and achieves better Lovi fit levels across skin types than NIOD. Reviewers mention that Purito has gentle serums and lightweight, soothing moisturizers with no added fragrance.

What is the difference between Purito and NIOD?

Purito offers a much larger range of products on this page that achieve High or Superior Lovi fit levels across skin types, whereas NIOD features only two products with mostly Average or High fits.

Which is more affordable, Purito or NIOD?

This page does not provide pricing information for either Purito or NIOD, so a comparison of affordability cannot be made.

Which causes fewer breakouts, Purito or NIOD?

Purito is a better fit for acne-prone skin on this page, with products like its Centella Unscented Toner achieving a Superior Lovi fit level, whereas NIOD has lower average fits for that skin type.

When was each skincare brand founded and who currently owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital. NIOD was founded in Canada in 2015 and is owned by The Est茅e Lauder Companies Inc.

How does the fit level of the Centella Unscented Toner compare between Purito and NIOD across different skin types?

Purito's Centella Unscented Toner achieves a Superior fit across most skin types on this page, whereas NIOD does not offer a Centella Unscented Toner.

Which products from Purito and NIOD contain fragrance in their ingredients?

Every product on this page from both Purito and NIOD lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play