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Purito vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and SK-II are skincare brands rooted in distinct traditions, with the former originating in Korea in 2017 and the latter in Japan in 1980. The Korean brand is cherished for thoughtful moisturizers, serums, sunscreens, and makeup removers that rely on gentle formulas, suiting dry and sensitive skin best through items like the Centella Unscented Toner, Daily Soft Touch Sunscreen, and Centella Unscented Serum. Meanwhile, the Japanese brand is deeply loved for transformative moisturizers, targeted serums, restorative masks, and balancing toners elevated by its signature ingredient, pitera, which best suits acne-prone and dry sensitive skin via standout options such as the Genoptics Ultraura Essence, Facial Treatment Essence, and Facial Treatment Clear Lotion. Ultimately, both offer reliable nourishment and balance, though they differ in their foundational ingredients and specific target concerns.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Purito and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs SK-II products

People Say

PuritoSK-II
  • Lightweight and Non-Greasy Texture Mostly MentionedOften Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
  • Soothing and Calming Mostly MentionedNot noted
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
  • Glass Skin and Radiance Glow Rarely NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
  • Deep Hydration and Plumping Sometimes NotedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
  • Improves Texture and Smoothness Rarely NotedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “plump — Purito Centella Unscented Toner”
  • Acne-Safe and Gentle Formula Often MentionedSometimes Noted
    • “non-stinging — Purito Centella Unscented Toner”
    • “no stinging on sensitive skin — Purito Centella Unscented Serum”
    • “doesn't dry out my skin — Purito From Green Cleansing Oil”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High and Exorbitant Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Unpleasant Scent and Fragrance Sometimes NotedOften Mentioned
    • “metallic scent — Purito Pure Vitamin C Serum”
    • “smells like cooking oil — Purito From Green Cleansing Oil”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes Breakouts and Reactions Sometimes NotedSometimes Noted
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “gave me tiny whiteheads — Purito Centella Unscented Serum”
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”

Purito vs SK-II routines for dry skin

Buy Purito routine · AED 465.25 · 93% fitBuy SK-II routine · AED 2,470.10 · 82% fitSee multi-brand routine · 96% fit

Purito vs SK-II routines for oily skin

Buy Purito routine · AED 751.92 · 89% fitBuy SK-II routine · AED 2,468.63 · 88% fitSee multi-brand routine · 97% fit

Purito vs SK-II routines for combination skin

Buy Purito routine · AED 638.55 · 90% fitBuy SK-II routine · AED 2,424.45 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or SK-II: which is better?

Purito is better for dry, sensitive, and dark spot-prone skin because Lovi rates its routine fit for those types as Superior, while SK-II fits them at a High level. Every product on this page by Purito lists no fragrance in its ingredients.

What is the difference between Purito and SK-II?

Purito fits dry skin with a Superior Lovi rating, whereas SK-II achieves a High rating for it. Reviewers note that the products on this page from Purito provide a lightweight and non-greasy texture, while SK-II delivers glass skin and radiance glow.

Purito or SK-II for dry skin?

Lovi finds that Purito offers a Superior routine fit for dry skin, whereas SK-II provides a High fit. Reviewers note that Purito delivers lightweight, soothing, and gentle formulas, while SK-II focuses on deep hydration and plumping.

Purito or SK-II: which moisturizer is better?

When it comes to moisturizers, Purito fits dry, sensitive, and skin with dark spots at a High level on Lovi, while SK-II fits dry skin and mature skin at a High level with its Facial Treatment Essence. Reviewers mention that Purito offers lightweight and soothing moisturizers, whereas SK-II excels in deep hydration and plumping.

Which is more affordable, Purito or SK-II?

Purito is more affordable than SK-II, while reviewers on the products on this page sometimes note that Purito has a high and exorbitant price.

Between Purito and SK-II, which brand focuses more on delivering a glass skin and radiance glow according to review themes?

According to the review themes on this page, SK-II does better at delivering a glass skin and radiance glow compared to Purito.

How do the founding years and parent companies of Purito and SK-II compare?

Purito was founded in South Korea in 2017 and has been owned by Corstone Capital since 2022, whereas SK-II was founded in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991.

Which of the two brands offers a routine that includes the Centella Unscented Toner for dry skin?

Purito offers a routine for dry skin that includes the Centella Unscented Toner.

Purito or SK-II for oily skin?

For oily skin, Lovi finds that Purito and SK-II offer a High fit level. Reviewers mention that the products on this page from Purito provide lightweight and non-greasy textures.

Purito or SK-II for sensitive skin?

Lovi shows that Purito is the better choice for sensitive skin, achieving a Superior fit compared to SK-II's High fit on this page. Reviewers frequently mention that Purito offers soothing, calming, acne-safe, and gentle formulas that help sensitive skin.

Indian Journal of Pharmaceutical Sciences, 2016Pharmaceutics, 2024

Purito or SK-II for acne-prone skin?

For acne-prone skin, both brands match well, as Lovi rates Purito as Superior and SK-II as Superior. Reviewers mention that the products on this page for Purito offer an acne-safe and gentle formula.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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