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Purito vs Jole

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and Jole products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs Jole products

Questions and answers

Purito or Jole: which is better?

Purito is the better choice for most shoppers because the products on this page cover a full routine, whereas Jole offers only a single serum. Furthermore, Purito fits dry skin, sensitive skin, and skin with dark spots best, and every product on this page lists no fragrance in its ingredients.

What is the difference between Purito and Jole?

Purito offers a wide range of products including moisturizers, serums, sunscreens, and cleansers that fit dry and sensitive skin best, while Jole features only an azelaic acid serum on this page. Every product listed for both brands contains no fragrance.

Which is more affordable, Purito or Jole?

This page does not have pricing information, so I cannot tell you which brand is more affordable.

When were Purito and Jole founded, and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Jole was founded in 2019 and is independently owned.

Do either Purito or Jole products contain fragrance?

Every product on this page for both Purito and Jole lists no fragrance in its ingredients.

Which skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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