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Purito vs ILIA Beauty

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and ILIA Beauty are distinct skincare lines created to support a calm complexion through thoughtful formulations. The Korean brand, founded in 2017, relies on gentle ingredients across its moisturizers, serums, sunscreens, and makeup removers, suiting dry and sensitive skin best with soothing daily care. Meanwhile, the Canadian brand, founded in 2011, is widely loved for the nourishing nature of its moisturizers, suiting dry, normal, and combination skin best with gentle, hydrating compositions. Both brands refine daily routines, though they differ in their specific heritage and targeted skin suitability.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

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This page compares some of the most popular Purito and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs ILIA Beauty products

Questions and answers

Purito or ILIA Beauty: which is better?

Purito is the better choice on this page because it offers multiple fragrance-free products with Superior Lovi fit levels for dry, sensitive skin and skin with dark spots, whereas ILIA Beauty features only one moisturizer with an Average fit across those skin types. Reviewers often mention Purito's moisturizers as soothing, calming, and lightweight.

What is the difference between Purito and ILIA Beauty?

Purito offers a wide range of products on this page with High and Superior Lovi fit levels for dry, sensitive, and dark-spot-prone skin, while ILIA Beauty features only one moisturizer with an Average fit across all skin types.

Purito or ILIA Beauty: which moisturizer is better?

Purito offers a better selection of moisturizers on this page, including the Deep Sea Pure Water Cream, which has High or Superior Lovi fit levels for dry and sensitive skin, whereas ILIA Beauty only features The Base Face Milk with an Average fit across skin types.

Which is more affordable, Purito or ILIA Beauty?

The page does not provide pricing information for either Purito or ILIA Beauty, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Purito or ILIA Beauty?

Purito is a better fit for acne-prone skin, with products on this page earning High to Superior Lovi fit levels for that skin type, whereas ILIA Beauty only offers an Average fit with its single moisturizer on the page. Reviewers also frequently note that Purito's moisturizers are acne-safe.

Between Purito and ILIA Beauty, which brand offers a wider selection of products on this page?

Purito offers a much wider selection of products on this page, featuring multiple moisturizers, serums, a sunscreen, a cleansing oil, a toner, and an eye cream, whereas ILIA Beauty only lists a single moisturizer.

How do the founding years and countries of origin compare between Purito and ILIA Beauty?

Purito was founded in South Korea in 2017, whereas ILIA Beauty was founded in Canada in 2011.

Which of the two brands includes products with Superior Lovi fit levels for dry skin?

Purito includes products with Superior Lovi fit levels for dry skin, whereas ILIA Beauty does not. Specifically, the Centella Unscented Serum, Daily Soft Touch Sunscreen, Deep Sea Pure Water Cream, and Centella Unscented Toner reach a Superior fit for dry skin among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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