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Purito vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and the purest are gentle skincare brands cherished for thoughtfully composed moisturizers, soothing formulas, and reliable daily support. While the former is a Korean brand founded in 2017 and owned by Corstone Capital since 2022, both offer calming care through mild ingredients. The first brand suits dry skin and sensitive skin best, with standout choices including the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. In contrast, the second brand suits sensitive, dry, and combination skin best, earning praise through consistent, understated performance.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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This page compares some of the most popular Purito and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs the purest products

Questions and answers

Purito or the purest: which is better?

Purito is better for shoppers seeking fragrance-free options, as every product on this page lists no fragrance, whereas the products on this page from the purest contain fragrance. Purito also achieves a High or Superior Lovi fit across many skin types.

What is the difference between Purito and the purest?

Purito offers a wide range of fragrance-free products with High to Superior Lovi fit levels for sensitive and dry skin, whereas the purest features a moisturizer that lists fragrance and has lower fit levels for many skin types.

Purito or the purest: which moisturizer is better?

Purito offers better moisturizers for dry skin, with Lovi fit levels reaching High or Superior compared to the Average and Low ratings for the purest. Reviewers often mention that Purito options are lightweight and soothing, and every moisturizer on this page is formulated without fragrance.

Which is more affordable, Purito or the purest?

This page does not compare prices for Purito or the purest, so affordability cannot be determined from the available information.

Which causes fewer breakouts, Purito or the purest?

Purito has a High fit level for acne-prone skin with the Mighty Bamboo Panthenol Cream, while the purest has a Low fit level for acne-prone skin with its solutions moisturizer.

Which brand was founded earlier and in which country?

Purito was founded earlier in 2017 in South Korea, whereas the purest was founded in 2020.

Do either of the brands include fragrance in their products?

Purito includes no fragrance in any of the products on this page, whereas the purest includes fragrance in its solutions product.

What are some common pros and cons reported by reviewers for Purito?

Reviewers frequently mention that Purito offers lightweight, soothing, and gentle moisturizers and serums that are acne-safe and support the skin barrier. On the other hand, shoppers sometimes note issues with insufficient moisture from the moisturizers as well as performance and finish problems with the serums.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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