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The Ordinary vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and No7 are two established skincare lines that offer targeted solutions for varying complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, making it particularly well suited for sensitive and combination skin. Meanwhile, the British brand focuses its serums, eye products, moisturizers, and sunscreens on vitamin C, shea butter, and hyaluronic acid to best support mature and dry skin. While both ranges feature scientifically backed ingredients like hyaluronic acid, they differ in their foundational approaches, heritage, and regional origins.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular The Ordinary and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs No7 products

People Say

The OrdinaryNo7
  • Hydration, plumping, and value Mostly MentionedMostly Mentioned
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “zero irritation — No7 Pure Retinol Eye Cream”
  • Smoothes skin texture and improves glow Mostly MentionedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Reduces redness and clears acne Often MentionedNot noted
    • “calms down the redness immediately — The Ordinary Azelaic Acid Suspension 10%”
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
  • Irritation, stinging, and breakouts Mostly MentionedMostly Mentioned
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Texture and pilling issues under makeup Mostly MentionedNot noted
    • “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”

The Ordinary vs No7 routines for dry skin

Buy The Ordinary routine · AED 542.90 · 89% fitBuy No7 routine · AED 542.59 · 89% fitSee multi-brand routine · 96% fit

The Ordinary vs No7 routines for oily skin

Buy The Ordinary routine · AED 833.82 · 91% fitBuy No7 routine · AED 1,027.22 · 85% fitSee multi-brand routine · 97% fit

The Ordinary vs No7 routines for combination skin

Buy The Ordinary routine · AED 712.46 · 92% fitBuy No7 routine · AED 966.25 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

The Ordinary or No7: which is better?

The Ordinary is often a better choice for reducing redness, clearing acne, and fading dark spots, as the products on this page offer a Superior fit for oily, combination, sensitive, and dark-spot-prone skin. Both brands offer an equal routine fit for dry, acne-prone, and mature skin.

What is the difference between The Ordinary and No7?

The Ordinary offers better performance for oily, combination, sensitive, dark-spot, and dry sensitive skin, whereas both brands tie for mature and acne-prone skin. The products on this page by The Ordinary help reduce redness and clear acne better, while No7 products on this page feature more complaints about texture and pilling under makeup.

The Ordinary or No7 for dry skin?

Both The Ordinary and No7 fit dry skin well, offering High routines for the products on this page. Hyaluronic acid helps provide deep hydration, while vitamin C and retinol help address aging and skin quality.

Dermatologic Therapy, 2022Experimental Dermatology, 2003

The Ordinary or No7: which moisturizer is better?

Both The Ordinary and No7 offer effective moisturizers, with The Ordinary achieving a Superior fit level for dry skin and dry sensitive skin on this page, while No7 products on this page provide deep hydration and moisture with key ingredients like hyaluronic acid and shea butter.

Dermatologic Therapy, 2022Drug Delivery, 2017

Which is more affordable, The Ordinary or No7?

The Ordinary offers more affordable products, specifically noted by reviewers for affordable and great value serums among the products on this page.

Which brand has fragrance-free products, The Ordinary or No7?

Both The Ordinary and No7 offer fragrance-free options, as every product on The Ordinary page lists no fragrance, and 10 of the 13 products on the No7 page are also fragrance-free.

The Ordinary or No7 for sensitive skin?

The Ordinary is a better fit for sensitive skin, offering a Superior routine fit compared to No7's High fit level. Furthermore, every product on The Ordinary page lists no fragrance in its ingredients, helping minimize the likelihood of irritation.

The Ordinary or No7 for acne-prone skin?

Both The Ordinary and No7 fit acne-prone skin well, earning a High fit level for this skin type across their routines. The Ordinary products on this page do better at reducing redness and clearing acne.

The Ordinary or No7 for mature skin?

Both The Ordinary and No7 achieve a Superior routine fit for mature skin. The Ordinary features key ingredients like hyaluronic acid to help provide anti-aging effects, while No7 utilizes retinol to help stimulate collagen accumulation and improve naturally aged skin.

Drug Delivery, 2017Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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