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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are skincare brands known for offering diverse daily essentials like moisturizers and serums. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone and combination skin, while the British brand relies on vitamin C, shea butter, and hyaluronic acid to care best for mature and dry skin. Both brands differ in their founding eras and targeted complexions, with the former favoring botanical soothing elements and the latter emphasizing restorative hydration and barrier protection.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

Buy No7 routine · AED 542.59 · 89% fitBuy Anua routine · AED 550.12 · 78% fitSee multi-brand routine · 96% fit

Anua vs No7 routines for oily skin

Buy No7 routine · AED 1,027.22 · 85% fitBuy Anua routine · AED 389.94 · 81% fitSee multi-brand routine · 97% fit

Anua vs No7 routines for combination skin

Buy No7 routine · AED 966.25 · 88% fitBuy Anua routine · AED 372.20 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or No7: which is better?

Both Anua and No7 are strong choices depending on your skincare goals, as both brands achieve a High routine fit across almost all skin types. Anua stands out for glow, brightening, and effective cleansing or exfoliation, whereas No7 is better for anti-aging and fine lines.

What is the difference between Anua and No7?

Anua focuses on soothing and brightening with ingredients like heartleaf and niacinamide, while No7 emphasizes anti-aging and deep hydration with retinol and vitamin C. Lovi finds that Anua fits oily, acne-prone, and sensitive skin best, whereas No7 best fits mature, dry, and sensitive skin.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

Anua or No7 for dry skin?

Both Anua and No7 are a High fit for dry skin on the products on this page. Anua features hydrating options like the Rice 70 Glow Milky Toner, while No7 offers deep moisture through formulas like the Protect & Perfect Intense Advanced Night Cream.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or No7: which sunscreen is better?

Anua has a high routine fit for sunscreen, offering the Heartleaf Silky Moisture Sun Cream which is formulated without fragrance and helps protect the skin. No7 also features sunscreens like the Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, though some of its sunscreens list fragrance in their ingredients.

Which is more affordable, Anua or No7?

The provided page facts do not mention the prices of products for either Anua or No7, so it is not possible to determine which brand is more affordable.

Anua or No7: which brand has fragrance-free products?

Anua has fragrance-free products, as every product on the Anua page lists no fragrance in its ingredients. No7 also offers fragrance-free options, though 3 of the 13 products on its page list fragrance.

Anua or No7 for fading dark spots?

Both Anua and No7 have a high routine fit for skin with dark spots, while Anua does better for glow, brightening, and radiance overall. Topical niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Anua or No7 for oily skin?

Both Anua and No7 are a High fit for oily skin. Lovi routine fit for oily skin is High for both brands.

Anua or No7 for sensitive skin?

Both Anua and No7 achieve a High routine fit level for sensitive skin. Anua features fragrance-free products on its page, while No7 has a few products containing fragrance.

Anua or No7 for acne-prone skin?

Both Anua and No7 have a High routine fit for acne-prone skin on the products on this page. Anua helps acne-prone skin with its popular brightening and exfoliating options, whereas No7 may suit those looking for targeted serums like Restore & Renew.

Anua or No7 for mature skin?

No7 is the better fit for mature skin, reaching a Superior routine fit compared to Anua's High fit on this page. No7 features anti-aging and line reduction as an often-mentioned benefit and offers products like Pure Retinol that help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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