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Anua vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Allies of Skin are two distinct skincare lines known for addressing varied complexions through targeted ingredients. The Korean brand Anua, founded in 2019 and owned by The Founders Inc., centers its moisturizers, toners, serums, and cleansers on hyaluronic acid, heartleaf, and niacinamide to best suit oily acne-prone and combination skin. Meanwhile, the brand Allies of Skin offers luxurious moisturizers, potent serums, and targeted eye products formulated with powerhouse ingredients like niacinamide to best suit dry and acne-prone skin. While both incorporate niacinamide to decrease hyperpigmentation and improve skin aging signs, they differ in their foundational formulations and specific target skin types.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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This page compares some of the most popular Anua and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Allies of Skin products

People Say

AnuaAllies of Skin
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Brightening and Fading Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives skin an instant dewy glow — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “scars visibly lightened after I started using this — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Often MentionedSometimes Noted
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Gentle Exfoliation and Texture Improvement Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
  • Soothes Redness and Inflammation Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “calm with zero irritation — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “Redness is less noticeable — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Price, Value, and Quantity Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Ineffective for Dark Spots or Results Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Acne Often MentionedRarely Noted
    • “Skin may be in purging stage — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · AED 1,027.85 · 96% fitBuy Anua routine · AED 550.12 · 78% fitSee multi-brand routine · 96% fit

Anua vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · AED 1,405.73 · 93% fitBuy Anua routine · AED 389.94 · 81% fitSee multi-brand routine · 97% fit

Anua vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · AED 1,294.67 · 94% fitBuy Anua routine · AED 372.20 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Allies of Skin: which is better?

Both brands are great choices, as Anua excels in lightweight textures, gentle exfoliation, and soothing redness, while Allies of Skin provides gentle, effective moisturizers, calming serums, and a higher overall routine fit for all skin types. However, shoppers often note that Allies of Skin has a high price point, whereas Anua is better for value.

What is the difference between Anua and Allies of Skin?

Anua focuses on lightweight hydrating toners and gentle exfoliation, whereas Allies of Skin offers advanced repair and firming treatments. Lovi rates Allies of Skin as Superior for dry, acne-prone, and sensitive skin routines, while Anua products on this page achieve a High fit for those same skin types.

Anua or Allies of Skin for dry skin?

Both Anua and Allies of Skin fit dry skin well, with Lovi rating Anua High and Allies of Skin Superior for dry skin. Anua stands out for lightweight hydration and soothing formulas using ingredients like hyaluronic acid, while Allies of Skin provides rich, effective moisturizers and firming treatments.

Dermatologic Therapy, 2022

Which is more affordable, Anua or Allies of Skin?

Anua is more affordable, as reviewers note high prices as a major downside for Allies of Skin while Anua faces criticism specifically regarding price, value, and quantity.

Which brand has a lighter and faster-absorbing texture, Anua or Allies of Skin?

Anua has a lighter and faster-absorbing texture compared to Allies of Skin. Reviewers often note that the products on this page from Anua are lightweight and fast-absorbing, whereas Allies of Skin does not share this advantage.

Do Anua products contain fragrance, and how does that compare to Allies of Skin?

Every product on the Anua page lists no fragrance in its ingredients, which is the same as Allies of Skin since every product on that page also lists no fragrance.

Which brand performs better for soothing redness and inflammation?

Anua performs better for soothing redness and inflammation than Allies of Skin. Reviewers note that Anua is especially strong for soothing redness and inflammation.

Anua or Allies of Skin for oily skin?

Both brands can work for oily skin, as Lovi rates Anua High and Allies of Skin Superior for this skin type. Anua offers lightweight toners and brightening serums that help control oil, while Allies of Skin provides effective firming and repairing treatments.

Anua or Allies of Skin for sensitive skin?

Both brands offer solid options for sensitive skin, with Lovi fit levels rated High across the products on this page for Anua and Superior for Allies of Skin. Reviewers find that Allies of Skin provides gentle, effective moisturizers, while Anua helps soothe redness and inflammation.

Anua or Allies of Skin for acne-prone skin?

Both Anua and Allies of Skin fit acne-prone skin well, as Lovi rates the routine fit for this skin type as High for Anua and Superior for Allies of Skin. The products on this page help soothe inflammation and target breakouts, though Allies of Skin may offer gentler formulas while Anua provides lightweight, fast-absorbing textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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