Beauty of Joseon vs Pixi
Beauty of Joseon and Pixi are skincare brands founded in 2016 and 1999, respectively. Beauty of Joseon is known for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry skin and dark spots best. Pixi is known for its toners, serums, eye products, and moisturizers featuring gentle formulas, suiting oily skin and sensitive skin best. Both brands differ in their ingredients, targeted skin types, and origins.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Pixi is a British skincare brand founded in 1999.
pixibeauty.comtracxn.compitchbook.com
This page compares some of the most popular Beauty of Joseon and Pixi products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Pixi products
People Say
Unique Texture and Smooth Application Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
- “Skin feels incredible, so smooth — Pixi Glow Peel Pads”
Radiance and Glow Sometimes NotedMostly Mentioned
- “gives instant glow — Pixi Glow Tonic”
- “Skin is noticeably brighter — Pixi Glow Peel Pads”
- “healthy radiance — Pixi Glow Mist”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Gentle and Non-Irritating Formula Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “calms my redness instantly — Pixi Rose Tonic”
Deep Hydration and Plumping Often MentionedOften Mentioned
- “Instant surge of hydration — Pixi Hydrating Milky Mist”
- “deeply hydrates and balances — Pixi Antioxidant Tonic”
- “leaves under-eyes super soft — Pixi DetoxifEYE Depuffing Eye Patches”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Pleasant Scent and Aroma Rarely NotedOften Mentioned
- “smells like fresh roses — Pixi Rose Oil Blend”
- “lovely subtle rose scent — Pixi Rose Tonic”
- “Smells fresh — Pixi Hydrating Milky Mist”
- “smells like fresh apricots — Beauty of Joseon Apricot Blossom Peeling Gel”
Versatile and Convenient Use Rarely NotedSometimes Noted
- “Easy to use — Pixi Glow Peel Pads”
- “Great over makeup — Pixi Hydrating Milky Mist”
- “sets makeup — Pixi Glow Mist”
- “huge tube for eye cream — Beauty of Joseon Revive Eye Serum”
Scent and Fragrance Issues Often MentionedOften Mentioned
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “smells like dirt — Beauty of Joseon Ginseng Essence Water”
- “Massive burning sensation — Pixi Glow Peel Pads”
Packaging and Sizing Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “slippery and won't stay put — Pixi DetoxifEYE Depuffing Eye Patches”
Causes Breakouts and Irritation Often MentionedSometimes Noted
- “burned my face — Pixi Glow Tonic”
- “Not for those with super-sensitive skin — Pixi Glow Peel Pads”
- “broke me out — Pixi Glow Tonic”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Beauty of Joseon vs Pixi routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
AED 32.95
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Hydrating Toner
Hydrating Milky Mist
Morning
AED 93.99
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Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
AED 34.80
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SPF
Dr.G Green Mild Up Sun+
Morning
AED 81.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
Glow Tonic
Evening
AED 120.00
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Serum or Treatment
Vitamin-C Serum
Evening · Once a week
AED 127.62
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
AED 69.04
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
AED 38.99
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Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Ground Rice and Honey Glow Mask
Once a week
AED 56.12
Buy Pixi routine · AED 638.27 · 91% fit
Buy Beauty of Joseon routine · AED 393.56 · 87% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Pixi routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
AED 49.95
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
AED 73.14
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
AED 33.40
-
SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
AED 92.70
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
AED 127.62
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
AED 69.04
-
Cleansing Toner
Pixi Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
AED 69.00
Buy Pixi routine · AED 981.35 · 95% fit
Buy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Pixi routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
AED 84.53
-
Hydrating Toner
Retinol Tonic
Morning · Once a week
AED 73.14
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
AED 33.40
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Glow Tonic
Evening
AED 120.00
-
Serum or Treatment
Vitamin-C Serum
Evening · Once a week
AED 127.62
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
AED 86.18
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
AED 103.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
AED 69.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
AED 74.00
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
AED 69.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
AED 53.12
-
Serum or Treatment
Glow Serum
Evening · Once a week
AED 95.61
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
AED 69.00
Buy Pixi routine · AED 842.16 · 93% fit
Buy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit
Questions and answers
Beauty of Joseon or Pixi: which is better?
Pixi achieves a Superior routine fit across nearly all skin types, whereas Beauty of Joseon ranges from High to Average. Pixi features ingredients like hyaluronic acid, which helps with deep hydration and wound healing.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
What is the difference between Beauty of Joseon and Pixi?
Beauty of Joseon is a South Korean brand founded in 2016 that features fragrance-free products with key ingredients like niacinamide and ginseng, fitting best for dry skin, skin with dark spots, and sensitive skin. In comparison, Pixi is a British brand founded in 1999 that includes some fragranced products with key ingredients like aloe vera and hyaluronic acid, fitting best for oily, sensitive, and acne-prone skin.
Beauty of Joseon or Pixi for dry skin?
Pixi has a Superior routine fit for dry skin, whereas Beauty of Joseon has a High fit on this page. Pixi offers deep hydration and radiance, while Beauty of Joseon features fragrance-free formulas with key ingredients like hyaluronic acid and niacinamide.
Journal of Pharmacy & Pharmaceutical Sciences, 2015The British Journal of Dermatology, 2002
Beauty of Joseon or Pixi: which moisturizer is better?
Pixi offers better moisturization for the skin types on this page, as its routine fit is rated Superior compared to Beauty of Joseon's High fit level across dry and oily skin types.
Which is more affordable, Beauty of Joseon or Pixi?
This page compares Beauty of Joseon and Pixi across products, ingredients, and skin types, but it does not provide pricing or affordability information for either brand.
Which brand has better fragrance-free options, Beauty of Joseon or Pixi?
Beauty of Joseon offers better fragrance-free options because every product on its page lists no fragrance in its ingredients, whereas several Pixi products contain added scent.
How do the founding years and company origins of Beauty of Joseon and Pixi compare?
Beauty of Joseon was founded in 2016 in South Korea and is owned by Goodai Global Inc., whereas Pixi was founded in 1999 in the United Kingdom and is independently owned.
Which brand is better suited for mature skin, Beauty of Joseon or Pixi?
Beauty of Joseon or Pixi for oily skin?
Pixi fits oily skin better than Beauty of Joseon, as Pixi earns a Superior routine fit level for oily skin while Beauty of Joseon earns a High fit level.
Beauty of Joseon or Pixi for sensitive skin?
Both Beauty of Joseon and Pixi are rated as a High fit for sensitive skin by Lovi. Beauty of Joseon is noted for its gentle, non-irritating formulas and lacks fragrance across the products on this page, whereas Pixi has a strong fragrance in some products.
Beauty of Joseon or Pixi for acne-prone skin?
Pixi offers a superior routine fit for acne-prone skin compared to Beauty of Joseon, which provides a high routine fit. Pixi uses key ingredients like hyaluronic acid to help support hydration.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Clinical study of a spray containing birch juice for repairing sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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