I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit acne-prone skin and oily acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Is I'm From worth it?
Yes, I'm From is worth it because reviewers mostly mention deep hydration and soothing toners, and Lovi rates its brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The I'm From products on this page list no fragrance in their ingredients, though shoppers sometimes note a polarizing scent and high prices.
What are I'm From's best products?
I'm From's best products are the Mugwort Mask and Rice Toner, which Lovi rates Superior for acne-prone, dry, and combination skin. Reviewers often mention that these lightweight toners and luxurious masks provide deep hydration and leave skin feeling soft and calm.
Which I'm From moisturizer is best for dry skin?
The Rice Cream is the best moisturizer for dry skin among the I'm From products on this page. Lovi rates the Rice Cream High for dry skin.
Does I'm From cause breakouts?
Irritation and breakouts are sometimes noted by reviewers of I'm From. However, the I'm From products on this page list no fragrance in their ingredients.
Is I'm From fragrance-free?
Yes, the I'm From products on this page are fragrance-free. Reviewers sometimes note a polarizing scent, which comes from the natural ingredients rather than added fragrance.
What are the key ingredients in I'm From products?
I'm From products use ingredients like rice extract, mugwort, and honey to help bring deep hydration and calm the skin. Niacinamide helps reduce dark spots, while panthenol supports skin comfort.
How do I build a I'm From skincare routine?
To build an I'm From routine, you follow morning and evening steps using products like the Rice Toner and Rice Cream, and add the Mugwort Mask once a week. Lovi rates the I'm From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From on Lovi with prices on the page ranging from AED 49.00 to AED 188.00, and most items costing between AED 72.75 and AED 120.28.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the SKIN1004-focused routine as High for dry, oily, combination, and acne-prone skin, and Superior for sensitive skin.
I'm From vs SKIN1004: which is better?
I'm From is better for dry, oily, combination, and acne-prone skin, as Lovi rates the I'm From-focused routines Superior for these skin types while SKIN1004 routines rate High. For sensitive skin, both brands tie with a Superior rating on Lovi. Reviewers often mention deep hydration and soothing toners from I'm From, though some note a polarizing scent or high prices.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is great for dry skin, and Lovi rates the I'm From-focused routine Superior for dry skin. Reviewers mostly mention deep hydration from the products, and the Rice Toner and Mugwort Mask both have a Superior fit for dry skin.
Is I'm From good for sensitive skin?
Yes, I'm From is good for sensitive skin. Lovi rates the brand's routine Superior for sensitive skin, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for acne-prone skin?
Yes, I'm From is well suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention the calming and soothing qualities of the toners, and individual products like the Mugwort Mask and Rice Toner achieve Superior fit levels.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as Lovi rates products like the Rice Toner, Rice Cream, and Mugwort Mask as High for this skin concern. Niacinamide in the formulas helps reduce cutaneous pigmentation and control skin aging.
Is I'm From good for mature skin?
Yes, I'm From fits mature skin well, as Lovi rates the brand-focused routine Superior for dry skin and High to Superior across the products on the page. Reviewers frequently mention deep hydration and luxurious masks, while the I'm From products on this page list no fragrance in their ingredients.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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