I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and oily acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, I'm From fits oily skin well, as Lovi rates the I'm From-focused routine Superior for oily skin. Reviewers often mention the lightweight toners as calming and soothing.
Is I'm From worth it?
Yes, I'm From is worth it because Lovi rates the brand-focused routines Superior for dry, oily, and sensitive skin types. Reviewers mostly mention deep hydration and calming toners, and the I'm From products on this page list no fragrance in their ingredients.
What are I'm From's best products?
The best products from I'm From depend on the skin type, with Lovi rating the Rice Toner and Mugwort Mask as Superior for dry skin, while the Mugwort Essence and Honey Mask receive High fit levels. Reviewers mention that the brand offers deep hydration and calming toners, though prices can be high and quantities small. Every product from the I'm From range on this page is fragrance-free.
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best I'm From moisturizer for dry skin, as Lovi rates it High for dry skin. Reviewers mostly mention that the brand provides deep hydration.
Does I'm From cause breakouts?
I'm From is unlikely to cause breakouts, as reviewers occasionally note irritation and breakouts while the I'm From products on this page list no fragrance in their ingredients.
Is I'm From fragrance-free?
Yes, every one of the I'm From products on this page is formulated without added fragrance. Reviewers note that some items may feature a natural scent, though the brand generally avoids artificial perfumes.
What are the key ingredients in I'm From products?
I'm From features key ingredients such as artemisia, rice extracts, honey, and mugwort across its soothing formulas. These components help deliver deep hydration and calm sensitive skin.
How do I build a I'm From skincare routine?
To build an I'm From skincare routine, you follow a daily regimen tailored to your skin type using their gentle, fragrance-free products. For dry skin, the morning routine includes a hydrating toner like the Rice Toner, a moisturizer like the Rice Cream, and sunscreen, while the evening routine adds a pre-cleanser, cleanser, and serum. Once a week, you can also incorporate a nourishing mask such as the Mugwort Mask.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From products at stores in Ireland featured on Lovi. Prices range from €22.20 to €39.56, with most items falling between €24.69 and €39.56.
What are good alternatives to I'm From?
Good alternatives to I'm From with brand pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar brands offer comparable skincare selections for various skin types.
I'm From vs SKIN1004: which is better?
Lovi rates the I'm From-focused routine as Superior for dry, oily, combination, and acne-prone skin, matching SKIN1004 for dry skin and beating it for oily, combination, and acne-prone skin. Both brands are evenly matched for sensitive skin with a Superior fit.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is a great choice for dry skin, as Lovi rates the I'm From-focused routine for dry skin as Superior. Reviewers frequently mention that the products provide deep hydration, and glycerin is included to help keep the skin moisturized.
Is I'm From good for sensitive skin?
Yes, I'm From is well-suited for sensitive skin, as Lovi rates the I'm From-focused routine Superior for sensitive skin. Reviewers frequently mention that the brand provides calming and soothing toners, and every product on this page lists no fragrance in its ingredients.
Is I'm From good for acne-prone skin?
Yes, I'm From is well-suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. The Mugwort Mask and Rice Toner both achieve a Superior fit for acne-prone skin, helping to calm and soothe the face.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as its products on this page maintain high fit levels for this concern. Lovi rates the Rice Toner, Rice Cream, Honey Mask, and Mugwort Mask as High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation.
Is I'm From good for mature skin?
Yes, I'm From is good for mature skin. Lovi rates the Mugwort Mask and Mugwort Essence High, and the Rice Toner and Rice Cream Superior for mature skin.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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