I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and oily skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, Lovi rates the I'm From brand-focused routine Superior for oily skin. The I'm From products on this page list no fragrance in their ingredients.
Is I'm From worth it?
I'm From is worth it for shoppers seeking effective hydration and calming care, as Lovi rates the brand's routines Superior for dry, oily, combination, and acne-prone skin. Reviewers frequently praise the deep hydration and lightweight toners, and the I'm From products on this page list no fragrance in their ingredients.
What are I'm From's best products?
The best products by I'm From depend on the skin type, with the Rice Toner and Mugwort Mask rated Superior for a wide variety of skin conditions including dry, oily, and acne-prone skin. The Mugwort Essence and Honey Mask are also highly rated across multiple skin types, while the Rice Cream is especially helpful for dry and sensitive skin. Reviewers frequently praise the brand for providing deep hydration and calming toners.
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best I'm From moisturizer for dry skin. Lovi rates Rice Cream High for dry skin.
Does I'm From cause breakouts?
I'm From is unlikely to cause breakouts for most shoppers, though some reviewers have occasionally noted irritation and breakouts. The I'm From products on this page list no fragrance in their ingredients, which helps keep the formulas gentle on the skin.
Is I'm From fragrance-free?
Yes, every one of the I'm From products on this page lists no fragrance in its ingredients. Reviewers note that the brand's formulas can sometimes have a polarizing scent despite this.
What are the key ingredients in I'm From products?
The I'm From products on this page include key ingredients like rice extract, mugwort, and honey, which help provide deep hydration and calm the skin. Reviewers note that these formulations leave the skin feeling soft and smooth.
How do I build a I'm From skincare routine?
To build an I'm From skincare routine, shoppers can follow the brand-focused routines tailored to specific skin types. For dry skin, the morning routine uses a cleanser, Rice Toner, moisturizer, and sunscreen, while the evening routine adds a pre-cleanser and a serum, with the Mugwort Mask included once a week. Lovi rates the I'm From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From at stores in Canada, and prices on the page range from CA$25.01 to CA$45.99, with most items falling between CA$34.09 and CA$45.99.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. Reviewers frequently mention that I'm From offers deep hydration and calming toners, though shoppers sometimes note high prices and small quantities.
I'm From vs SKIN1004: which is better?
I'm From and SKIN1004 are both strong choices, but I'm From rates Superior for dry skin, oily skin, combination skin, and acne-prone skin. Lovi rates the I'm From-focused routine Superior for all of these skin types, whereas SKIN1004 rates High for oily, combination, and acne-prone skin.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is good for dry skin, as Lovi rates the I'm From-focused routine Superior for dry skin. Reviewers mostly mention deep hydration from these products, helping keep skin soft and smooth.
Is I'm From good for sensitive skin?
Yes, I'm From is well-suited for sensitive skin, as Lovi rates sensitive skin fit as Superior for the brand. Reviewers frequently mention that the toners are calming and soothing. Additionally, the I'm From products on this page are fragrance-free.
Is I'm From good for acne-prone skin?
Yes, I'm From is good for acne-prone skin. Lovi rates the brand-focused routine Superior for acne-prone skin, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as the I'm From Rice Toner, Rice Cream, and Mugwort Mask all rate High for this skin concern. Niacinamide helps reduce cutaneous pigmentation and manage skin aging.
Is I'm From good for mature skin?
Yes, I'm From is good for mature skin. Lovi rates the Mugwort Essence, Rice Cream, Honey Mask, and Mugwort Mask High for mature skin, and the Rice Toner Superior for mature skin. Reviewers frequently mention that the brand provides deep hydration.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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