I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, I'm From fits oily skin well, as Lovi rates the I'm From-focused routine Superior for oily skin. The I'm From products on this page list no fragrance in their ingredients, and reviewers mostly mention getting deep hydration from them.
Is I'm From worth it?
Yes, I'm From is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers mostly mention deep hydration and calming toners, and the I'm From products on this page list no fragrance in their ingredients.
What are I'm From's best products?
Which I'm From moisturizer is best for dry skin?
The Rice Cream is the best moisturizer on this page for dry skin, as Lovi rates it High for dry skin. Reviewers mostly mention that it provides deep hydration without fragrance, since the I'm From products on this page list no fragrance in their ingredients.
Does I'm From cause breakouts?
Reviewers sometimes note breakouts and irritation from I'm From products, though individual reactions vary. The I'm From products on this page list no fragrance in their ingredients, which helps reduce the likelihood of sensitivity.
Is I'm From fragrance-free?
Yes, the I'm From products on this page list no fragrance in their ingredients. Reviewers note that the line may feature a polarizing scent, but all items shown are formulated without added fragrance.
What are the key ingredients in I'm From products?
The I'm From products on this page contain niacinamide, panthenol, and centella asiatica extract. These ingredients help provide deep hydration and support calm, smooth skin.
How do I build a I'm From skincare routine?
To build an I'm From routine for dry skin in the morning, apply a hydrating toner like the Rice Toner, follow with a moisturizer like the Rice Cream, and finish with sunscreen. In the evening, cleanse, apply the Rice Cream, and use the nourishing Mugwort Mask once a week. Lovi rates the I'm From-focused routine for dry skin as Superior.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From products at stores in Spain. Prices range from €10.22 to €29.00, with most items costing between €13.99 and €17.99.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the SKIN1004-focused routine as Superior for dry skin, matching the top fit level of the I'm From routines.
I'm From vs SKIN1004: which is better?
Neither brand is universally better, as their fit depends on your skin type. Lovi rates the I'm From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, while the SKIN1004 routine matches that Superior level only for dry and sensitive skin.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is a great choice for dry skin, as the brand-focused routine for dry skin rates Superior on Lovi. Reviewers frequently mention that the products provide deep hydration, helping the skin feel soft and smooth.
Is I'm From good for sensitive skin?
Yes, I'm From is a good choice because Lovi rates the I'm From-focused routine Superior for sensitive skin. Reviewers mostly mention that the products provide deep hydration and include calming and soothing toners. Furthermore, the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for acne-prone skin?
Yes, I'm From is a good option for acne-prone skin. Lovi rates the Mugwort Mask and Rice Toner Superior for acne-prone skin, and the brand-focused routine for this skin type is rated Superior. The I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as Lovi rates all products on this page High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation.
Is I'm From good for mature skin?
Yes, I'm From is well-suited for mature skin, as Lovi rates products like the Rice Toner, Mugwort Essence, Rice Cream, Honey Mask, and Mugwort Mask as High or Superior for this skin type. Reviewers often mention receiving deep hydration from these items, and the I'm From products on this page list no fragrance.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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