🇮🇹Italy

I'm From skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.

magazine.hankyung.com

I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.

This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.

Other I'm From products

People Say

★4.6Overall rating based on 13.9k+ reviews

Reviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.

Highlights

  • Deep hydration Mostly Mentioned
    • “Quenches my dry skin immediately — Rice Toner”
    • “Saved my peeling skin — Rice Cream”
    • “skin feels so smooth and plump — Honey Mask”
  • Calming and soothing toners Mostly Mentioned
    • “Redness gone overnight — Mugwort Essence”
    • “Calmed my redness — Rice Toner”
    • “Didn't sting my sensitive skin — Mugwort Essence”
  • Lightweight toners Mostly Mentioned
    • “Sinks in instantly — Rice Toner”
    • “Absorbs instantly — Mugwort Essence”
  • Luxurious masks Mostly Mentioned
    • “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
    • “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
    • “calms down my irritation — Honey Mask”
  • High price and small quantity Mostly Mentioned
    • “Pricey for a toner — Rice Toner”
    • “Too expensive for water — Mugwort Essence”
    • “Finished in one month — Rice Cream”
  • Packaging and formulation concerns Sometimes Noted
    • “Miss the glass bottle — Rice Toner”
    • “New plastic bottle feels cheap — Mugwort Essence”
    • “Shattered on bathroom floor — Rice Cream”
  • Polarizing scent Sometimes Noted
    • “Smells like medicine — Mugwort Essence”
    • “smell was too overpowering — Honey Mask”
    • “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
  • Irritation and breakouts Sometimes Noted
    • “Caused tiny bumps — Rice Toner”
    • “Broke me out in whiteheads — Rice Cream”
    • “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”

Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more

Questions and answers

Is I'm From good for oily skin?

Yes, I'm From is good for oily skin, as Lovi rates the I'm From-focused routine Superior for this skin type. Reviewers often mention the lightweight toners from the brand, and the I'm From products on this page list no fragrance in their ingredients.

Is I'm From worth it?

Yes, I'm From is generally worth it for shoppers seeking deep hydration and calming care, though reviewers note a high price and small quantity. Lovi rates the brand-focused routine Superior for dry skin, acne-prone skin, oily acne-prone skin, sensitive skin, and combination skin. Additionally, every product from the I'm From products on this page is formulated without added fragrance.

What are I'm From's best products?

The Rice Toner, Rice Cream, and Mugwort Mask are I'm From's best products, as Lovi rates them Superior for acne-prone skin, dry skin, and oily acne-prone skin. Reviewers most frequently mention deep hydration and calming toners from the brand.

Which I'm From moisturizer is best for dry skin?

Rice Cream is the best choice for dry skin because Lovi rates it High for that skin type. The I'm From products on this page list no fragrance.

Does I'm From cause breakouts?

Irritation and breakouts are sometimes noted by reviewers of I'm From, though the I'm From products on this page list no fragrance. Lovi rates the Mugwort Mask Superior for acne-prone skin and the Rice Toner Superior for oily acne-prone skin.

Is I'm From fragrance-free?

Yes, every one of the I'm From products on this page lists no fragrance in its ingredients.

What are the key ingredients in I'm From products?

The key ingredients found across the I'm From products on this page include niacinamide, sodium hyaluronate, panthenol, and artemisia princeps extract. These components help provide deep hydration, soothe sensitive areas, and support skin health. The I'm From products on this page list no fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a I'm From skincare routine?

Building an I'm From routine for dry skin starts in the morning with a hydrating facial cleanser, Rice Toner, Rice Cream, and sunscreen, while the evening routine replaces sunscreen with a pre-cleanser, a serum, and Rice Cream. Once a week, shoppers use the same steps with the Mugwort Mask added after cleansing. Lovi rates the I'm From-focused routine for dry skin Superior.

Where can I buy I'm From, and how much does it cost?

You can buy I'm From at stores in Italy listed on Lovi. Prices range from €18.09 to €32.99, with most products costing between €23.58 and €29.90.

What are good alternatives to I'm From?

Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Among these, SKIN1004 offers a routine that Lovi also rates Superior for dry skin, sensitive skin, combination skin, and acne-prone skin.

I'm From vs SKIN1004: which is better?

I'm From rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates the I'm From-focused routine Superior across all these skin types, matching or slightly outperforming SKIN1004 for oily, combination, and acne-prone skin.

Who owns I'm From, and where is it from?

I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.

magazine.hankyung.com

Is I'm From cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.

Is I'm From good for dry skin?

Yes, I'm From is well-suited for dry skin, as the brand-focused routines for dry skin achieve a Superior fit on Lovi. Reviewers frequently mention that the products provide deep hydration, and every I'm From product on this page lists no fragrance in its ingredients.

International Journal of Dermatology, 2008

Is I'm From good for sensitive skin?

Yes, I'm From is good for sensitive skin, and Lovi rates the I'm From-focused routine Superior for sensitive skin. Reviewers frequently mention that the toners help keep skin calm and soothing.

Is I'm From good for acne-prone skin?

Yes, I'm From is good for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers mostly mention that the toners help calm and soothe the skin. The I'm From products on this page list no fragrance in their ingredients.

International Journal of Molecular Sciences, 2017

Is I'm From good for skin with dark spots?

Yes, I'm From is good for skin with dark spots, as the brand features multiple products that rate High for this concern. Lovi rates the Rice Toner, Mugwort Essence, Rice Cream, Honey Mask, and Mugwort Mask all as High for skin with dark spots.

Is I'm From good for mature skin?

Yes, I'm From is well-suited for mature skin, with Lovi rating the Rice Toner, Rice Cream, Honey Mask, and Mugwort Mask as High or Superior for this skin type. Reviewers frequently note that the products deliver deep hydration to help keep skin soft and smooth.

Dermatologic Therapy, 2022

Research behind I'm From's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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