I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit oily acne-prone skin and acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Is I'm From worth it?
I'm From is worth it for shoppers seeking effective, fragrance-free skincare, as Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers frequently mention deep hydration and calming toners, though some note a high price and small quantity.
What are I'm From's best products?
The best products from I'm From depend on the skin type, with the Mugwort Mask and Rice Toner rated as Superior for acne-prone, dry, and combination skin. Reviewers most frequently mention deep hydration and calming toners from the brand. Every I'm From product on this page is fragrance-free.
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best I'm From moisturizer for dry skin. Lovi rates Rice Cream High for dry skin, making it a suitable choice for deep hydration.
Does I'm From cause breakouts?
I'm From is unlikely to cause breakouts, as the I'm From products on this page list no fragrance and include items like the Mugwort Mask, which Lovi rates Superior for acne-prone skin. However, irritation and breakouts are sometimes noted by reviewers.
Is I'm From fragrance-free?
Yes, every product among the I'm From products on this page lists no fragrance in its ingredients. Reviewers occasionally note polarizing scents from natural ingredients, but the brand adds no synthetic fragrances.
What are the key ingredients in I'm From products?
The key ingredients in I'm From products include mugwort, rice extract, honey, niacinamide, and panthenol. These components help soothe the skin, deliver deep hydration, and improve overall skin texture.
How do I build a I'm From skincare routine?
To build an I'm From routine for dry skin, start your morning with the Rice Toner followed by the Rice Cream, and complete your evening routine with the same toner and cream. Once a week, add the Mugwort Mask to your cleansing steps for nourishment. Lovi rates the I'm From-focused routine for dry skin as Superior.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From in Australia, where prices on the page range from A$25.92 to A$42.76, with most products costing between A$30.50 and A$33.88.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. These similar brands offer alternative options for building targeted skincare routines.
I'm From vs SKIN1004: which is better?
Lovi rates the I'm From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, performing equally or better than SKIN1004 across those skin types. Reviewers frequently mention that I'm From delivers deep hydration and calming toners, though some note high prices and small quantities.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is great for dry skin, as Lovi rates the I'm From routine Superior for this skin type. The brand features deeply hydrating products like the Rice Toner and Rice Cream, which help lock in moisture.
International Journal of Molecular Sciences, 2017International Journal of Dermatology, 2008
Is I'm From good for sensitive skin?
Yes, I'm From is well-suited for sensitive skin, as Lovi rates sensitive skin fit as High to Superior across its products. Reviewers mostly mention that the toners are calming and soothing, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for acne-prone skin?
Yes, I'm From is well-suited for acne-prone skin, for which Lovi rates the brand's routine Superior. The Rice Toner and Mugwort Mask both earn a Superior fit level for this skin type, helping to calm and soothe the skin.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as Lovi rates the Rice Toner, Rice Cream, Honey Mask, and Mugwort Mask as High for this skin type. Reviewers mostly mention that these products help bring deep hydration to the skin, while the brand's formulas generally help brighten uneven skin tone.
Is I'm From good for mature skin?
Yes, I'm From is well-suited for mature skin, as Lovi rates the Mugwort Essence, Rice Cream, Honey Mask, and Mugwort Mask High for this skin type, and the Rice Toner even rates Superior. Reviewers frequently mention deep hydration and luxurious masks from the brand, though some note a high price and small quantity.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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