I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit acne-prone skin and oily acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, I'm From is good for oily skin, as Lovi rates the I'm From-focused routine Superior for oily skin. Reviewers mostly mention that the brand's toners are lightweight and calming.
Is I'm From worth it?
I'm From is worth it for shoppers seeking deep hydration and calming formulas, as Lovi rates the brand's routines Superior for dry, oily, sensitive, and acne-prone skin. Reviewers frequently mention the luxurious feel of the masks and lightweight toners, though some note a high price and small quantity.
What are I'm From's best products?
The best I'm From products for acne-prone, oily acne-prone, and dry skin are the Rice Toner, Mugwort Mask, and Rice Cream, as they achieve the highest fit levels across these skin types. Lovi rates the Rice Toner and Mugwort Mask Superior for acne-prone and dry skin, and the Rice Cream High for dry and acne-prone skin.
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best I'm From moisturizer for dry skin, as Lovi rates it High for dry skin. Reviewers mostly mention that the brand provides deep hydration, and glycerin helps keep dry skin moisturized.
Does I'm From cause breakouts?
Yes, I'm From may sometimes cause irritation and breakouts, as noted by reviewers, though the I'm From products on this page list no fragrance in their ingredients.
Is I'm From fragrance-free?
Yes, every one of the I'm From products on this page lists no fragrance in its ingredients.
What are the key ingredients in I'm From products?
I'm From products use ingredients like niacinamide and sodium hyaluronate, which help improve skin hydration and reduce dark spots. Studies suggest that niacinamide helps control skin aging and pigmentation while sodium hyaluronate supports skin quality.
How do I build a I'm From skincare routine?
To build an I'm From skincare routine, you follow a daily regimen tailored to your skin type with cleansers, toners like the Rice Toner, moisturizers like the Rice Cream, and sun protection, alongside weekly treatments such as the Mugwort Mask. Lovi rates the I'm From-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From on Amazon US, where prices on the page range from $22.00 to $30.54 with most items costing between $27.38 and $30.00.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
I'm From vs SKIN1004: which is better?
I'm From is better for dry, oily, combination, and acne-prone skin, where Lovi rates the I'm From-focused routine Superior compared to SKIN1004. Both brands rate Superior for sensitive skin. Reviewers often mention deep hydration and soothing toners from I'm From.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is well-suited for dry skin, as the brand-focused routine for dry skin rates Superior on Lovi. Reviewers frequently mention that the products provide deep hydration, helping to keep dry skin soft and smooth.
Is I'm From good for sensitive skin?
Yes, I'm From is good for sensitive skin because the I'm From products on this page list no fragrance. Lovi rates the I'm From-focused routine Superior for sensitive skin.
Is I'm From good for acne-prone skin?
Yes, I'm From is good for acne-prone skin. Lovi rates the brand-focused routine Superior for acne-prone skin, and products like the Rice Toner and Mugwort Mask both reach a Superior fit.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as the I'm From products on this page help brighten and even out skin tone. Lovi rates the Rice Toner, Rice Cream, Honey Mask, and Mugwort Mask High for skin with dark spots.
Is I'm From good for mature skin?
Yes, I'm From is good for mature skin, and Lovi rates the brand-focused routines High to Superior for this skin type. Reviewers frequently mention that the products provide deep hydration, while the Rice Toner and Rice Cream help maintain smooth skin. Additionally, the I'm From products on this page list no fragrance.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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