I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, I'm From is good for oily skin, as Lovi rates the brand-focused routine Superior for this skin type. The I'm From products on this page list no fragrance in their ingredients.
Is I'm From worth it?
Yes, I'm From is worth it because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers mostly mention deep hydration and calming toners, though some note high prices and small quantities.
What are I'm From's best products?
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best I'm From moisturizer for dry skin, where Lovi rates it High for dry skin.
Does I'm From cause breakouts?
I'm From is unlikely to cause breakouts as reviewers mostly note calming toners and deep hydration, though irritation and breakouts are sometimes noted. The I'm From products on this page list no fragrance in their ingredients.
Is I'm From fragrance-free?
Yes, every one of the I'm From products on this page lists no fragrance in its ingredients.
What are the key ingredients in I'm From products?
I'm From features key ingredients like rice extract for deep hydration, mugwort to help calm sensitive skin, and honey to nourish dry areas. Additionally, niacinamide helps brighten dark spots and glycerin supports skin moisture.
How do I build a I'm From skincare routine?
To build an I'm From routine for dry skin, start your morning with a hydrating facial cleanser, apply the Rice Toner, follow with the Rice Cream, and finish with a mild sunscreen. In the evening, use an ultra hyalon cleansing cream, wash with the facial cleanser, apply a glass skin serum, and moisturize with the Rice Cream. Once a week, add the Mugwort Mask to your evening routine after cleansing to nourish the skin.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From products at stores in the United Kingdom featured on the Lovi page. Prices range from £13.49 to £25.99, with most items costing between £13.90 and £16.99.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Among these, SKIN1004 offers a routine that Lovi rates Superior for dry, sensitive, and oily skin, matching the strong performance of I'm From products.
I'm From vs SKIN1004: which is better?
Lovi rates the I'm From-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Compared to SKIN1004, the I'm From routines achieve a higher fit level for oily, combination, and acne-prone skin types.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is well suited for dry skin, as Lovi rates the I'm From-focused routine Superior for dry skin. Reviewers mostly mention receiving deep hydration from these products, which helps keep dry skin soft and smooth.
Is I'm From good for sensitive skin?
Yes, I'm From is well-suited for sensitive skin, offering products like the Rice Toner and Mugwort Mask that help calm and soothe easily irritated skin. Lovi rates the I'm From-focused routine Superior for sensitive skin, and the I'm From products on this page list no fragrance.
Is I'm From good for acne-prone skin?
Yes, I'm From is well-suited for acne-prone skin, with the brand-focused routine rating Superior for this skin type. Reviewers frequently note that the products provide deep hydration and help calm the skin.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots, as the brand features multiple products like the Rice Toner, Rice Cream, and Honey Mask that rate High for this skin type. Niacinamide, an ingredient present in these formulations, helps reduce cutaneous pigmentation.
Is I'm From good for mature skin?
Yes, I'm From is good for mature skin because its products help smooth and hydrate the skin. Lovi rates the Mugwort Mask, Rice Cream, Rice Toner, and Honey Mask High for mature skin. Reviewers often mention deep hydration and luxurious masks as key benefits.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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