I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, I'm From is well-suited for oily skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand's toners feel lightweight and help calm and soothe the skin.
Is I'm From worth it?
I'm From is worth it for shoppers seeking effective, fragrance-free skincare, as Lovi rates the brand routines Superior for dry, acne-prone, oily, sensitive, and combination skin. Reviewers mostly mention deep hydration and soothing toners, though some note a high price and small quantity.
What are I'm From's best products?
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best moisturizer for dry skin on this page, and Lovi rates it High for dry skin. Reviewers mostly mention that it provides deep hydration.
Does I'm From cause breakouts?
I'm From may sometimes cause irritation and breakouts, as these issues are occasionally noted by reviewers. However, the I'm From products on this page list no fragrance in their ingredients.
Is I'm From fragrance-free?
Yes, every one of the I'm From products on this page lists no fragrance in its ingredients. Reviewers note that the line may feature a polarizing scent, which comes from its natural ingredients rather than added fragrance.
What are the key ingredients in I'm From products?
I'm From features a range of products highlighted by ingredients such as rice extract in the toner and cream, mugwort in the essence and mask, and honey in the nourishing mask. These key components help deliver deep hydration and a calm feel to the skin.
How do I build a I'm From skincare routine?
To build an I'm From routine for dry skin, apply the Rice Toner and Rice Cream in the morning, follow the same steps in the evening with the addition of the Propolis + Niacinamide Glow Serum, and use the Mugwort Mask once a week. Lovi rates the I'm From-focused routine for dry skin as Superior.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From products at stores in Germany listed on Lovi. Prices range from 10.22 euros to 29.00 euros, with most items falling between 13.99 euros and 17.99 euros.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
I'm From vs SKIN1004: which is better?
I'm From and SKIN1004 are both great, but I'm From rates slightly better for dry and acne-prone skin, with routines that Lovi rates Superior compared to SKIN1004's High rating for those skin types. Reviewers also frequently mention that I'm From delivers deep hydration and calming toners.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is good for dry skin because Lovi rates the brand-focused routines Superior for dry skin. The I'm From products on this page list no fragrance, and reviewers mostly mention getting deep hydration from them.
Is I'm From good for sensitive skin?
Yes, I'm From is a good choice for sensitive skin. Lovi rates the Mugwort Mask High and the Rice Toner High for sensitive skin, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for acne-prone skin?
Yes, I'm From is good for acne-prone skin, and Lovi rates the I'm From-focused routine Superior for this skin type. The Mugwort Mask and Rice Toner both rate as Superior for acne-prone skin, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots. Lovi rates the Rice Toner, Mugwort Essence, Rice Cream, Honey Mask, and Mugwort Mask as High for skin with dark spots.
Is I'm From good for mature skin?
Yes, I'm From is well-suited for mature skin, offering products like the Rice Toner, Mugwort Essence, Rice Cream, Honey Mask, and Mugwort Mask that all rate High for this skin type. Reviewers frequently mention that these items help deliver deep hydration to keep skin soft and smooth.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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