🇳🇱Netherlands

I'm From skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.

magazine.hankyung.com

I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit dry skin and acne-prone skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.

This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.

Other I'm From products

People Say

★4.6Overall rating based on 13.9k+ reviews

Reviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.

Highlights

  • Deep hydration Mostly Mentioned
    • “Quenches my dry skin immediately — Rice Toner”
    • “Saved my peeling skin — Rice Cream”
    • “skin feels so smooth and plump — Honey Mask”
  • Calming and soothing toners Mostly Mentioned
    • “Redness gone overnight — Mugwort Essence”
    • “Calmed my redness — Rice Toner”
    • “Didn't sting my sensitive skin — Mugwort Essence”
  • Lightweight toners Mostly Mentioned
    • “Sinks in instantly — Rice Toner”
    • “Absorbs instantly — Mugwort Essence”
  • Luxurious masks Mostly Mentioned
    • “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
    • “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
    • “calms down my irritation — Honey Mask”
  • High price and small quantity Mostly Mentioned
    • “Pricey for a toner — Rice Toner”
    • “Too expensive for water — Mugwort Essence”
    • “Finished in one month — Rice Cream”
  • Packaging and formulation concerns Sometimes Noted
    • “Miss the glass bottle — Rice Toner”
    • “New plastic bottle feels cheap — Mugwort Essence”
    • “Shattered on bathroom floor — Rice Cream”
  • Polarizing scent Sometimes Noted
    • “Smells like medicine — Mugwort Essence”
    • “smell was too overpowering — Honey Mask”
    • “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
  • Irritation and breakouts Sometimes Noted
    • “Caused tiny bumps — Rice Toner”
    • “Broke me out in whiteheads — Rice Cream”
    • “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”

Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more

Questions and answers

Is I'm From good for oily skin?

Yes, I'm From is good for oily skin because Lovi rates the brand-focused routine Superior for oily skin. The Rice Toner and Mugwort Mask both fit oily skin at a Superior level.

Is I'm From worth it?

I'm From is worth it for shoppers seeking effective, fragrance-free skincare, with Lovi rating its routine fit as Superior for dry skin, acne-prone skin, and oily acne-prone skin. Reviewers frequently mention deep hydration and soothing toners, though some note high prices and small quantities.

What are I'm From's best products?

I'm From's best products are the Rice Toner and the Mugwort Mask, both earning Superior fit ratings across several skin types on Lovi. Reviewers frequently praise the brand for delivering deep hydration alongside lightweight, calming toners.

Which I'm From moisturizer is best for dry skin?

Rice Cream is the best I'm From moisturizer for dry skin. Lovi rates Rice Cream High for dry skin.

Does I'm From cause breakouts?

I'm From is unlikely to cause breakouts for most users, and reviewer feedback notes that irritation and breakouts are only sometimes noted. Lovi rates the brand-focused routines Superior for acne-prone skin.

Is I'm From fragrance-free?

Yes, the I'm From products on this page list no fragrance in their ingredients. This helps shoppers avoid irritation and breakouts.

What are the key ingredients in I'm From products?

I'm From products feature key ingredients such as niacinamide, panthenol, and centella asiatica extract that help soothe the skin and reduce dark spots. Additionally, the formulations include glycerin and sodium hyaluronate to deliver deep hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a I'm From skincare routine?

To build an I'm From routine for dry skin, start your morning with the Rice Toner followed by the Rice Cream. In the evening, cleanse and apply the Rice Cream, and once a week include a nourishing mask. Lovi rates the I'm From-focused routine Superior for dry skin.

Where can I buy I'm From, and how much does it cost?

You can buy I'm From in the Netherlands on this page. Prices range from €20.29 to €24.00, with most products falling between €20.29 and €24.00.

What are good alternatives to I'm From?

Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. Lovi rates the I'm From routines as Superior for dry, oily, sensitive, combination, and acne-prone skin types.

I'm From vs SKIN1004: which is better?

Lovi rates the I'm From-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, which matches or beats SKIN1004 across those skin types. Reviewers note that I'm From delivers deep hydration alongside calming, lightweight toners and luxurious masks.

Who owns I'm From, and where is it from?

I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.

magazine.hankyung.com

Is I'm From cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.

Is I'm From good for dry skin?

Yes, I'm From is well suited for dry skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention experiencing deep hydration from the products, and every item on this page lists no fragrance.

International Journal of Dermatology, 2008

Is I'm From good for sensitive skin?

Yes, I'm From is good for sensitive skin because Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers frequently mention that the toners are calming and soothing.

Is I'm From good for acne-prone skin?

Yes, I'm From is a great choice because Lovi rates its brand-focused routine Superior for acne-prone skin. The Mugwort Mask and Rice Toner both earn a Superior fit for keeping acne-prone skin calm and clear. Reviewers often mention the soothing qualities of the toners, though occasional breakouts can happen.

International Journal of Molecular Sciences, 2017

Is I'm From good for skin with dark spots?

Yes, I'm From is good for skin with dark spots, as Lovi rates products like the Rice Toner, Rice Cream, and Mugwort Mask High for this skin concern. The I'm From products on this page list no fragrance in their ingredients.

The British Journal of Dermatology, 2002Antioxidants, 2021

Is I'm From good for mature skin?

Yes, I'm From is a good match for mature skin. Lovi rates the Rice Toner, Rice Cream, and Mugwort Mask as Superior for mature skin, and the brand's products help deliver deep hydration.

Research behind I'm From's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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