I'm From skincare
I'm From is a Korean skincare brand founded in 2013 and owned by Vision Equity Partners since 2024.
I'm From's products on this page cover toners, masks, and moisturizers. I'm From products fit oily acne-prone skin and dry skin best. For acne-prone skin, Lovi rates the Rice Toner highest; for skin with dark spots, the Mugwort Mask; and for mature skin, the Rice Cream.
This page covers some of the most popular I'm From products; for the whole I'm From range, with a fit score for every product, use the Lovi app.
Other I'm From products
People Say
★4.6Overall rating based on 13.9k+ reviewsReviewers most often praise I'm From for deep hydration, soothing redness and irritation, and providing a radiant glow. The most common complaints are breakouts and a rich or heavy texture.
Highlights
Deep hydration Mostly Mentioned
- “Quenches my dry skin immediately — Rice Toner”
- “Saved my peeling skin — Rice Cream”
- “skin feels so smooth and plump — Honey Mask”
Calming and soothing toners Mostly Mentioned
- “Redness gone overnight — Mugwort Essence”
- “Calmed my redness — Rice Toner”
- “Didn't sting my sensitive skin — Mugwort Essence”
Lightweight toners Mostly Mentioned
- “Sinks in instantly — Rice Toner”
- “Absorbs instantly — Mugwort Essence”
Luxurious masks Mostly Mentioned
- “It instantly soothes redness and helps reduce breakouts or irritation. — Mugwort Mask”
- “It literally cools down the skin as soon as you put it on. — Mugwort Mask”
- “calms down my irritation — Honey Mask”
High price and small quantity Mostly Mentioned
- “Pricey for a toner — Rice Toner”
- “Too expensive for water — Mugwort Essence”
- “Finished in one month — Rice Cream”
Packaging and formulation concerns Sometimes Noted
- “Miss the glass bottle — Rice Toner”
- “New plastic bottle feels cheap — Mugwort Essence”
- “Shattered on bathroom floor — Rice Cream”
Polarizing scent Sometimes Noted
- “Smells like medicine — Mugwort Essence”
- “smell was too overpowering — Honey Mask”
- “The herbal smell is way too strong and medicinal for my taste. — Mugwort Mask”
Irritation and breakouts Sometimes Noted
- “Caused tiny bumps — Rice Toner”
- “Broke me out in whiteheads — Rice Cream”
- “Gave me tiny red bumps on my forehead after one use. — Mugwort Mask”
Sources: lovi.care, amazon.com, iherb.com, yesstyle.com, wishtrend.com, sokoglam.com, and more
Questions and answers
Is I'm From good for oily skin?
Yes, I'm From is well suited for oily skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the toners are lightweight, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From worth it?
I'm From may be worth it for shoppers seeking deep hydration and calming toners, which reviewers mostly mention as strengths. Lovi rates the I'm From routines Superior for dry, oily, and acne-prone skin, though some users note high prices and small quantities.
What are I'm From's best products?
Which I'm From moisturizer is best for dry skin?
Rice Cream is the best I'm From moisturizer for dry skin, as Lovi rates it High for dry skin. Reviewers mostly mention that it provides deep hydration.
Does I'm From cause breakouts?
I'm From is unlikely to cause breakouts for most shoppers, though some reviewers have noted occasional irritation and breakouts. The brand's products help keep skin calm, with certain items like the Mugwort Mask offering Superior fit levels for acne-prone skin.
Is I'm From fragrance-free?
Yes, every one of the I'm From products on this page lists no fragrance in its ingredients.
What are the key ingredients in I'm From products?
The key ingredients featured across the I'm From products on this page include rice extract, mugwort, honey, niacinamide, and panthenol. These components help provide deep hydration and calm the skin, though some users note potential formulation and packaging concerns.
The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002
How do I build a I'm From skincare routine?
To build an I'm From routine for dry skin, start your morning with a hydrating facial cleanser, Rice Toner, Rice Cream, and sunscreen. In the evening, use a pre-cleanser, cleanser, Glass Skin Refining Serum, and Rice Cream, and add the Mugwort Mask once a week.
Where can I buy I'm From, and how much does it cost?
You can buy I'm From at stores in Singapore listed on the page. Prices on the page range from S$17.98 to S$49.81, with most items costing between S$18.61 and S$27.17.
What are good alternatives to I'm From?
Good alternatives to I'm From include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Shoppers looking for similar botanical and K-beauty options frequently compare these brands.
I'm From vs SKIN1004: which is better?
Lovi rates I'm From as Superior for dry, oily, sensitive, combination, and acne-prone skin, while SKIN1004 matches that fit level only for dry and sensitive skin. Reviewers highlight the deep hydration and calming toners of I'm From, though some note a high price and small quantity.
Who owns I'm From, and where is it from?
I'm From is a Korean brand founded in 2013, owned by Vision Equity Partners since 2024.
Is I'm From cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list I'm From as cruelty-free.
Is I'm From good for dry skin?
Yes, I'm From is well-suited for dry skin, and Lovi rates the I'm From-focused routine for dry skin as Superior. Reviewers frequently mention deep hydration and calming toners as key benefits, while every product on the page lists no fragrance in its ingredients.
Is I'm From good for sensitive skin?
Yes, I'm From is good for sensitive skin because Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers mostly mention that its toners help calm and soothe the skin, and every I'm From product on this page lists no fragrance in its ingredients.
Is I'm From good for acne-prone skin?
Yes, I'm From is good for acne-prone skin, and Lovi rates the brand-focused routine Superior for this skin type. Reviewers mostly mention that the toners help calm and soothe, and the I'm From products on this page list no fragrance in their ingredients.
Is I'm From good for skin with dark spots?
Yes, I'm From is good for skin with dark spots. Lovi rates the Rice Toner, Rice Cream, Mugwort Essence, Mugwort Mask, and Honey Mask as High for skin with dark spots. Niacinamide in the products helps reduce cutaneous pigmentation.
Is I'm From good for mature skin?
Yes, I'm From is good for mature skin. Lovi rates the Rice Toner and Rice Cream High to Superior for mature skin, and the I'm From products on this page are fragrance-free.
Research behind I'm From's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
