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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer quality skincare, but Shiseido stands out for its wide variety of cleansers, toners, and moisturizers featuring key ingredients like hyaluronic acid. NEOCUTIS focuses on specialized treatments like Bio Serum Firm for mature and dry skin. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and NEOCUTIS?

Shiseido offers a wide variety of cleansers, toners, sunscreens, and moisturizers featuring key ingredients like glycerin and hyaluronic acid, whereas NEOCUTIS provides a smaller selection including Bio Serum Firm and lumière. The products on this page from Shiseido frequently contain fragrance and high price points, while every product on this page from NEOCUTIS lists no fragrance in its ingredients.

Dermatologic Therapy, 2022

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido and NEOCUTIS both offer moisturizers on this page, but Shiseido provides a much wider selection with varied fit levels for different skin types, including options like Essential Energy Hydrating Cream that has a Superior fit for mature and sensitive skin. NEOCUTIS features products like lumiere, which has an Average fit for mature and dry skin. Topical hyaluronic acid, a key ingredient in Shiseido products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Shiseido products on this page often feature a high price point among reviewers, while NEOCUTIS pricing details are not specifically compared here. Reviewers frequently note that Shiseido comes with a high price tag.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page are generally less likely to cause breakouts as they are fragrance-free, whereas many Shiseido products contain fragrances and some receive warning fit levels for acne-prone skin.

Which brand has been around longer, Shiseido or NEOCUTIS?

Shiseido has been around longer than NEOCUTIS, having been founded in Japan in 1872 compared to NEOCUTIS, which was founded in Switzerland in 2003.

Do all NEOCUTIS products lack fragrance, unlike Shiseido which includes fragrance in many of its items?

Yes, every NEOCUTIS product on this page lists no fragrance in its ingredients. In contrast, many Shiseido products on this page include fragrance.

Which brand offers products with a Superior Lovi fit level for mature skin?

Shiseido offers products on this page with a Superior Lovi fit level for mature skin, such as the Benefiance Wrinkle Smoothing Day Cream, while NEOCUTIS does not reach that fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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