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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands originating from Japan and Switzerland, respectively. The Japanese house is beloved for its sophisticated moisturizers, gentle cleansers, protective sunscreens, and nourishing serums formulated with glycerin, while the Swiss line is widely celebrated for its refined serums and moisturizers. Both suit different complexions, as the former is best for sensitive and oily skin, and the latter serves mature, dry, and stressed skin best. Ultimately, they differ in their heritage and targeted restorative properties, offering distinct paths to balanced, gentle care.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer products that fit various skin types well, though Shiseido features a much larger selection of items including cleansers, toners, and sunscreens. NEOCUTIS stands out by having every product on this page formulated without fragrance, whereas many Shiseido products contain added fragrance.

What is the difference between Shiseido and NEOCUTIS?

Shiseido was founded in Japan in 1872, offers a wide variety of cleansers, sunscreens, and moisturizers with common key ingredients like glycerin and hyaluronic acid, and features products that contain fragrance. In contrast, NEOCUTIS was founded in Switzerland in 2003 and lists no fragrance in the ingredients for the products on this page.

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido and NEOCUTIS both offer moisturizers on this page, but Shiseido provides options with superior fit levels for dry sensitive and mature skin such as the Benefiance Wrinkle Smoothing Day Cream. Topical hyaluronic acid, a key ingredient featured across Shiseido products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Shiseido is more expensive, as high price points are mostly mentioned by reviewers for the products on this page, whereas NEOCUTIS does not have affordability or pricing drawbacks mentioned.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page may cause fewer breakouts than Shiseido, as many Shiseido items are noted for potential skin irritation or warnings regarding acne-prone skin while NEOCUTIS features fragrance-free options like Bio Serum Firm that achieve high to average fits across various skin types.

How does the country of origin and founding year compare between Shiseido and NEOCUTIS?

Shiseido was founded in Japan in 1872, whereas NEOCUTIS was founded in Switzerland much later, in 2003.

Which brand offers more fragrance-free product options according to their ingredient lists?

NEOCUTIS offers more fragrance-free product options since every product on this page lists no fragrance in its ingredients. In comparison, most products on the Shiseido page contain added fragrance.

What are some of the primary pros and cons reviewers commonly mention for Shiseido skincare products?

Reviewers commonly highlight deep hydration and efficient cleansers as major pros for the products on this page, alongside luxurious textures and improved radiance. On the downside, shoppers frequently point out the high price point and strong fragrance, with occasional notes of skin irritation and packaging issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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