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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer products on this page that target aging and dry skin, but Shiseido features a much wider range with key ingredients like hyaluronic acid to help hydrate and improve skin quality. NEOCUTIS products are fragrance-free, whereas most Shiseido items on this page contain fragrance and may sometimes cause skin irritation.

Dermatologic Therapy, 2022

What is the difference between Shiseido and NEOCUTIS?

Shiseido is a Japanese brand founded in 1872 that offers a wide range of products with various key ingredients like glycerin and hyaluronic acid, whereas NEOCUTIS is a Swiss brand founded in 2003 with fragrance-free formulas on this page. Shiseido's products on this page often feature strong fragrances and tend to fit sensitive skin and mature skin best, while the products on this page for NEOCUTIS also achieve high fit levels for mature and dry skin.

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido and NEOCUTIS both offer moisturizers with varying Lovi fit levels depending on your skin type. For instance, the Shiseido Essential Energy Hydrating Cream has a High fit for dry skin, while the NEOCUTIS lumière has an Average fit for dry skin.

Which is more affordable, Shiseido or NEOCUTIS?

Shiseido is more affordable than NEOCUTIS, though reviewers on this page frequently mention that Shiseido still has a high price point.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page are fragrance-free and show average to high fit levels for acne-prone skin, while Shiseido includes several fragranced items and a few products with warning ratings for breakouts.

Which brand offers a wider variety of products on this page, and how do their founded years compare?

Shiseido offers a much wider variety of products on this page with 20 items compared to just 2 for NEOCUTIS. Shiseido was founded earlier in 1872 in Japan, whereas NEOCUTIS was established in 2003 in Switzerland.

How does the fragrance content differ between Shiseido and NEOCUTIS products listed?

Shiseido products on this page often contain fragrance, with only 5 out of 20 listing no fragrance in their ingredients. In contrast, every NEOCUTIS product on this page lists no fragrance.

Which skin types are listed as the best fit for Shiseido based on brand-focused routines?

Based on brand-focused routines, Shiseido fits sensitive skin, mature skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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