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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are heritage skincare names originating from Japan and Switzerland, respectively. The Japanese brand is known for its nourishing moisturizers, gentle cleansers, protective sunscreens, potent serums, and versatile glycerin formulations, which suit mature skin and sensitive skin best. Meanwhile, the Swiss brand is widely beloved for its refined serums and moisturizers that utilize thoughtfully crafted formulas to nurture mature, dry, and stressed skin. While both offer deeply restorative properties and gentle care, they differ in their foundational ingredients and regional heritage.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Neither Shiseido nor NEOCUTIS is universally better, as Shiseido offers a much wider range of products with options rated High and Superior for mature, sensitive, and oily skin, whereas NEOCUTIS features completely fragrance-free formulas across its page.

What is the difference between Shiseido and NEOCUTIS?

Shiseido was founded in Japan in 1872 and offers products on this page featuring various fragrances, whereas NEOCUTIS was founded in Switzerland in 2003 and lists no fragrance in every product on this page. Lovi rates Shiseido best for mature, sensitive, and oily skin, while NEOCUTIS products on this page help improve skin quality and signs of aging with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido offers multiple moisturizers with a Superior Lovi fit for mature skin, whereas NEOCUTIS provides options like lumière with an Average fit for mature and dry skin. Topical hyaluronic acid, a key ingredient found in Shiseido products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

The products on this page for Shiseido feature a high price point as a commonly noted drawback by reviewers, while the page contains no pricing information for NEOCUTIS to make a direct comparison.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page are fragrance-free and may be less likely to cause irritation or breakouts compared to Shiseido, where strong fragrance is often noted and several products show warning fit levels for acne-prone skin.

How does the founding year and origin country compare between Shiseido and NEOCUTIS?

Shiseido was founded in 1872 in Japan, whereas NEOCUTIS was founded later in 2003 in Switzerland.

Which of the two brands offers products with no fragrance listed in their ingredients?

NEOCUTIS offers products with no fragrance listed in their ingredients, as every product on this page for the brand lists no fragrance. In contrast, most Shiseido products on this page contain fragrance, with only 5 of their 20 products listing no fragrance.

How do Shiseido and NEOCUTIS differ in terms of the skin types their brand-focused routines fit best?

Shiseido is suited best for mature, sensitive, and oily skin based on its brand-focused routines, whereas NEOCUTIS does not specify any particular skin types that its routines fit best on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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