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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer quality options, though Shiseido stands out for its extensive range of products tailored to mature, sensitive, and spot-prone skin. NEOCUTIS provides fragrance-free options like Bio Serum Firm and lumière, making it a gentle alternative for sensitive routines.

What is the difference between Shiseido and NEOCUTIS?

Shiseido offers a wide variety of skincare products that often feature strong fragrances, whereas NEOCUTIS provides fragrance-free formulations on this page. Topical hyaluronic acid, a key ingredient featured across Shiseido products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Shiseido or NEOCUTIS: which moisturizer is better?

Both brands offer moisturizers, but Shiseido features a wide range of options on this page that Lovi rates with high to superior fit for mature, dry, and sensitive skin, whereas NEOCUTIS offers just one moisturizer with average fit levels. Shiseido moisturizers often provide deep hydration and firming benefits, though many include fragrance that may occasionally cause skin irritation.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Reviews for the products on this page often mention that Shiseido has a high price point, but the provided page facts and studies do not contain pricing information to compare the affordability of Shiseido and NEOCUTIS.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page are fragrance-free and may be less likely to cause irritation than Shiseido, which frequently uses added fragrance and has some reviews noting skin irritation. However, specific breakout rates are not detailed.

Which brand has been around longer, Shiseido or NEOCUTIS?

Shiseido has been around much longer, having been founded in Japan in 1872, whereas NEOCUTIS was founded in Switzerland in 2003.

How many of the listed Shiseido products are fragrance-free compared to NEOCUTIS?

Out of the 20 products on the Shiseido page, 5 products list no fragrance, whereas every NEOCUTIS product on the page lists no fragrance.

Which brand offers a larger product selection on the page?

Shiseido offers a much larger product selection on the page, featuring twenty different items ranging from cleansers and toners to serums and sunscreens, whereas NEOCUTIS lists only two products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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