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The Ordinary vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular The Ordinary and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NEOCUTIS products

Questions and answers

The Ordinary or NEOCUTIS: which is better?

The products on this page from The Ordinary fit dry, dry sensitive, and sensitive skin best, while NEOCUTIS features far fewer options.

What is the difference between The Ordinary and NEOCUTIS?

The products on this page show that The Ordinary offers a wide variety of affordable, targeted serums and moisturizers, whereas NEOCUTIS features a smaller selection of specialized anti-aging treatments like Bio Serum Firm.

The Ordinary or NEOCUTIS: which moisturizer is better?

The Ordinary offers multiple moisturizers on this page with High to Superior Lovi fit levels for dry and sensitive skin types, such as Natural Moisturizing Factors + HA. In contrast, NEOCUTIS provides fewer options like lumière, which has an Average Lovi fit level for those skin types.

Which is more affordable, The Ordinary or NEOCUTIS?

The products on this page for The Ordinary offer affordable and great value serums, whereas NEOCUTIS does not highlight affordability.

When was The Ordinary founded compared to NEOCUTIS?

The Ordinary was founded in Canada in 2016, whereas NEOCUTIS was established earlier in Switzerland in 2003.

Which company owns NEOCUTIS and when was it acquired?

NEOCUTIS is owned by Merz Holding GmbH & Co. KG, having been acquired in 2013.

Are there any products from The Ordinary or NEOCUTIS that contain fragrance?

Every product on the products on this page for both The Ordinary and NEOCUTIS lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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