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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer quality options, but Shiseido stands out for its extensive range of cleansers, toners, and sunscreens featuring key ingredients like hyaluronic acid. Reviewers frequently highlight Shiseido for deep hydration and luxurious textures, though some note a high price point and strong fragrance.

Dermatologic Therapy, 2022

What is the difference between Shiseido and NEOCUTIS?

Shiseido is a Japanese brand founded in 1872 that offers a wide range of products with varied Lovi fit levels across skin types, whereas NEOCUTIS is a Swiss brand founded in 2003 with a smaller product selection on this page. Furthermore, while most Shiseido products on this page contain fragrance, every NEOCUTIS product on this page lists no fragrance.

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido and NEOCUTIS both offer moisturizers on this page, but Shiseido features a much wider range of hydrating and firming options suited for different skin types. Topical hyaluronic acid, a key ingredient found in Shiseido products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Shiseido is often noted by reviewers for having a high price point among the products on this page, but there is not enough pricing data provided here to compare the affordability of Shiseido and NEOCUTIS directly.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page generally avoid heavy fragrances, which helps reduce the likelihood of skin irritation compared to Shiseido. However, individual results vary depending on your specific skin type and product choice.

How do the founding years and countries of origin compare between Shiseido and NEOCUTIS?

Shiseido was founded in 1872 in Japan, whereas NEOCUTIS was established in 2003 in Switzerland.

Which brand offers fragrance-free products across its entire line, Shiseido or NEOCUTIS?

NEOCUTIS offers fragrance-free products across its entire line, as every product on this page lists no fragrance in its ingredients. In contrast, Shiseido includes fragrance in the majority of the products on this page.

What are the main reviewer-noted drawbacks associated with Shiseido products?

Reviewers of Shiseido products on this page mostly note drawbacks such as a high price point and strong fragrance. They also sometimes point out skin irritation and packaging issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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