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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer quality options, but Shiseido stands out for its extensive range of cleansers, toners, and sunscreens with high Lovi fit levels for sensitive and mature skin. NEOCUTIS products on this page are completely fragrance-free, whereas most Shiseido products contain added fragrance.

What is the difference between Shiseido and NEOCUTIS?

Shiseido offers a wide range of cleansers, toners, serums, and moisturizers featuring key ingredients like glycerin and hyaluronic acid with a high price point and strong fragrance, whereas NEOCUTIS offers a smaller selection of fragrance-free products on this page like Bio Serum Firm and lumière. Reviewers note that Shiseido products provide deep hydration and firming benefits, though some formulations may cause skin irritation.

Dermatologic Therapy, 2022

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido and NEOCUTIS both offer moisturizers with key ingredients like hyaluronic acid, but the products on this page show that Shiseido features a wider variety of options with varying fit levels across multiple skin types compared to NEOCUTIS.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

The products on this page for Shiseido include reviews noting a high price point, whereas NEOCUTIS does not provide pricing details in the page facts.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page may be less likely to cause breakouts since they are fragrance-free, whereas many Shiseido products contain added fragrance and some have low Lovi fit levels for acne-prone skin.

Which brand has been around longer, Shiseido or NEOCUTIS?

Shiseido has been around much longer, having been founded in Japan in 1872, whereas NEOCUTIS was founded in Switzerland in 2003.

Do all NEOCUTIS products list no fragrance like some Shiseido products do?

Yes, every NEOCUTIS product on this page lists no fragrance, whereas only 5 out of 20 Shiseido products do so.

Which brand offers more products on this page, Shiseido or NEOCUTIS?

Shiseido offers considerably more products on this page compared to NEOCUTIS, featuring a wide variety of cleansers, moisturizers, serums, toners, and sunscreens.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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