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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer quality options, with Shiseido providing a wide selection of products featuring glycerin and hyaluronic acid while NEOCUTIS focuses on fragrance-free formulations.

Dermatologic Therapy, 2022

What is the difference between Shiseido and NEOCUTIS?

Shiseido offers a wide range of products including cleansers, moisturizers, and sunscreens featuring key ingredients like glycerin and hyaluronic acid, whereas NEOCUTIS features a smaller selection focused on serums and moisturizers. Shiseido products on this page often contain fragrance, while every NEOCUTIS product on this page lists no fragrance.

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido and NEOCUTIS both offer moisturizers with key ingredients like hyaluronic acid, which helps hydrate and support signs of aging. When comparing specific options, Lovi rates Shiseido's Essential Energy Hydrating Cream as High for dry skin, while NEOCUTIS's lumière is rated as Average for dry skin.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Reviewers on this page frequently mention Shiseido's high price point, but the provided page facts do not contain pricing information to compare affordability directly with NEOCUTIS.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page may cause fewer breakouts, as NEOCUTIS formulates every product without fragrance, whereas Shiseido includes fragrance in most products on this page and some reviewers note skin irritation.

How does the country of origin and founding year compare between Shiseido and NEOCUTIS?

Shiseido was founded in Japan in 1872, whereas NEOCUTIS was founded in Switzerland in 2003.

Which brand offers a greater variety of products with fragrance versus fragrance-free options?

Shiseido offers a greater variety of products with fragrance, as fifteen of the twenty products on this page list fragrance, whereas NEOCUTIS offers entirely fragrance-free options.

How do the Lovi fit levels for mature skin compare between Shiseido's Benefiance Wrinkle Smoothing Eye Cream and NEOCUTIS's Bio Serum Firm?

For mature skin, Shiseido's Benefiance Wrinkle Smoothing Eye Cream has a High Lovi fit level, while NEOCUTIS's Bio Serum Firm also has a High Lovi fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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