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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido is often chosen for its extensive variety of cleansers, toners, and moisturizers featuring luxurious textures, whereas NEOCUTIS provides fragrance-free options like Bio Serum Firm and lumière. Shiseido products on this page often fit sensitive and mature skin well, but some may cause skin irritation or carry a strong fragrance.

What is the difference between Shiseido and NEOCUTIS?

Shiseido is a Japanese brand founded in 1872 that offers a wide variety of skincare products on this page, whereas NEOCUTIS is a Swiss brand founded in 2003 with a much smaller selection of products. While Shiseido features many items with strong fragrances, every NEOCUTIS product on this page lists no fragrance.

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido offers a wide range of moisturizers with varying Lovi fit levels such as Superior for mature and sensitive skin with the Essential Energy Hydrating Day Cream, whereas NEOCUTIS provides options like lumière which has Average fit levels for dry and mature skin. Topical hyaluronic acid, a key ingredient found in products on this page, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Shiseido is often noted by reviewers for a high price point, while pricing details for NEOCUTIS are not specified on this page.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page may cause fewer breakouts because they tend to be fragrance-free and feature targeted formulas, whereas Shiseido includes several options with a stronger fragrance that may lead to skin irritation.

Which brand offers a wider range of products, and what are their founding countries?

Shiseido offers a wider range of products on this page, with twenty options compared to just two from NEOCUTIS. Shiseido was founded in Japan, while NEOCUTIS was founded in Switzerland.

How do the fragrance profiles differ between Shiseido and NEOCUTIS products?

Shiseido products on this page often feature fragrance, with only 5 out of 20 listing no fragrance, whereas every NEOCUTIS product on this page lists no fragrance in its ingredients.

Which Shiseido product is rated as 'Superior' for mature skin and dry sensitive skin?

On the Lovi page for Shiseido, the products rated as Superior for both mature skin and dry sensitive skin are the Benefiance Wrinkle Smoothing Eye Cream and the Benefiance Wrinkle Smoothing Day Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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