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Shiseido vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and NEOCUTIS are skincare brands that offer thoughtful moisturizers, cleansers, sunscreens, and serums. The Japanese brand is known for utilizing glycerin to suit sensitive and mature skin, while the Swiss brand is beloved for refined formulas that nurture mature, dry, and stressed skin. Both deliver gentle daily care, though they differ in their heritage and specific restorative properties.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shiseido and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs NEOCUTIS products

Questions and answers

Shiseido or NEOCUTIS: which is better?

Shiseido and NEOCUTIS both offer quality options, with Shiseido featuring a broader product range and targeted routines best suited for sensitive and mature skin. NEOCUTIS products on this page are fragrance-free, making them potentially more suitable for fragrance-sensitive users.

What is the difference between Shiseido and NEOCUTIS?

Shiseido was founded in Japan in 1872 and features broad product ranges with ingredients like glycerin and hyaluronic acid, while NEOCUTIS was founded in Switzerland in 2003 and provides fragrance-free formulations.

Dermatologic Therapy, 2022

Shiseido or NEOCUTIS: which moisturizer is better?

Shiseido offers a wide range of moisturizers with varying Lovi fit levels depending on your skin type, while NEOCUTIS provides options like lumiere that have average fits for dry, mature, and sensitive skin. Topical hyaluronic acid, a key ingredient found across Shiseido products, helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Which is more affordable, Shiseido or NEOCUTIS?

Reviewers note that Shiseido has a high price point, while NEOCUTIS pricing is not highlighted as a primary concern on this page.

Which causes fewer breakouts, Shiseido or NEOCUTIS?

NEOCUTIS products on this page help avoid potential breakout triggers by being entirely fragrance-free, whereas most Shiseido products contain added fragrance that may sometimes cause skin irritation.

How does the country of origin and founding year compare between Shiseido and NEOCUTIS?

Shiseido was founded in Japan in 1872, whereas NEOCUTIS was founded in Switzerland much later, in 2003.

Which brand offers a greater variety of products with no fragrance listed in their ingredients?

Shiseido offers a greater variety of products with no fragrance listed in their ingredients on this page, with several fragrance-free options compared to NEOCUTIS.

How many products from Shiseido achieve a Superior Lovi fit level for mature skin?

Shiseido has four products on this page that achieve a Superior Lovi fit level for mature skin, which are Benefiance Wrinkle Smoothing Eye Cream, Benefiance Wrinkle Smoothing Cream Enriched, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Day Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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