🇬🇧United Kingdom

The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are skincare brands that offer accessible daily essentials for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, while the British brand is loved for nourishing cleansers and targeted formulas. The former suits dry and dry sensitive skin best, whereas the latter suits dry, normal, and combination skin. Both brands differ in their specific formulations, though each maintains skin hydration and balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much larger selection of targeted treatments across various categories compared to facefacts, which features a single cleanser on this page. Lovi rates the products on this page as having a High fit for dry and sensitive skin types.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large range of products spanning cleansers, serums, and moisturizers that fit dry and sensitive skin best, whereas facefacts features a single cleanser on this page.

The Ordinary or facefacts: which cleanser is better?

When comparing cleansers, The Ordinary Glycolipid Cream Cleanser achieves a High Lovi fit level for dry skin, dry sensitive skin, oily skin, and sensitive skin, whereas the facefacts Hydrating Gentle Cleanser is rated Low for oily skin.

Which is more affordable, The Ordinary or facefacts?

The products on this page for The Ordinary include affordable and great value serums among their commonly mentioned benefits. The facefacts range on this page does not specify pricing or value benefits in its overview.

Which causes fewer breakouts, The Ordinary or facefacts?

The products on this page by The Ordinary show high to superior Lovi fit levels for acne-prone skin across many items, while facefacts features a single cleanser with a high fit for acne-prone skin. Reviewers often mention acne-clearing serums as a praised benefit for The Ordinary.

When was The Ordinary founded and who owns it compared to facefacts?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. In comparison, facefacts was founded in the United Kingdom in 2019 and is owned by Brand Masters B.V.

Which brand offers a wider variety of serums and treatments for dry skin?

The Ordinary offers a much wider variety of products on this page, including many serums and treatments that have a Superior or High Lovi fit level for dry skin. In contrast, facefacts features only a single cleanser for dry skin.

Do either The Ordinary or facefacts products contain fragrance in their ingredients?

Every product on this page from both The Ordinary and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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