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Beauty of Joseon vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Principia are two thoughtful skincare lines offering targeted daily care through precise formulas. The Korean brand, founded in 2016 and owned by Goodai Global Inc. since 2019, is known for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, making it best suited for dry and sensitive skin. Conversely, the second line is recognized for its cleansers that maintain a healthy, balanced complexion, suiting balanced to oily skin best. While both brands address specific concerns with standout products like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, the Revive Eye Serum, and the Gel de Limpeza GL-01, they differ in their primary formulations and target skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Principia products

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon is the better choice for most shoppers on this page, as the products on this page achieve High to Superior Lovi fit levels across multiple skin types, unlike Principia which only features a single cleanser with lower ratings. Additionally, the extensive range of Beauty of Joseon serums and moisturizers helps deliver deep hydration and a radiant glow with key ingredients like hyaluronic acid and niacinamide.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a wide variety of skincare products on this page fitting dry and sensitive skin types with a High to Superior level, whereas Principia only features a single cleanser with an Average to Caution fit for those skin types.

Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers better-rated cleanser options on this page, such as the Green Plum Refreshing Cleanser which has a High fit level for sensitive skin, whereas the Principia cleanser shows lower fit levels like Caution for dry skin.

Which is more affordable, Beauty of Joseon or Principia?

The provided page details for Beauty of Joseon and Principia do not include pricing information, so a comparison of affordability cannot be made.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers a wide variety of products on this page with varying fit levels for acne-prone skin, whereas Principia lists only a single cleanser that is rated low for acne-prone skin. Reviewers note that Beauty of Joseon products may occasionally cause breakouts and acne.

How do the founding years and home countries of Beauty of Joseon and Principia compare?

Beauty of Joseon was founded in South Korea in 2016, whereas Principia was founded in 2020 with its home country not listed on the page.

Which brand offers more product options for dry and sensitive skin based on the provided Lovi fit levels?

Beauty of Joseon offers significantly more product options for dry and sensitive skin, as its products on this page achieve High and Superior Lovi fit levels for these skin types. In contrast, Principia only lists a single cleanser on this page, which carries a Caution fit level for dry and sensitive skin.

What key ingredients are shared across the products of Beauty of Joseon?

The products on this page for Beauty of Joseon share several key ingredients, including niacinamide, glycerin, hyaluronic acid, and ginseng. Niacinamide helps reduce skin pigmentation, and hyaluronic acid improves skin quality and signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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