🇬🇧United Kingdom

Anua vs Kiehl's

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Kiehl's are distinct skincare brands offering thoughtfully formulated moisturizers, serums, toners, and cleansers. The Korean brand features hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin, whereas the American house relies on glycerin and squalane to address dark spots and mature skin. While the former highlights targeted solutions like heartleaf and vitamin C serums, the latter is cherished for iconic calendula extracts and facial hydrators.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.

loreal.comen.wikipedia.org

This page compares some of the most popular Anua and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Kiehl's products

People Say

AnuaKiehl's
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
    • “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “feels like nothing — Kiehl's Better Screen UV Serum”
    • “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
  • Brightening and Dark Spots Often MentionedOften Mentioned
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
    • “woke up glowing — Kiehl's Midnight Recovery Concentrate”
  • Sensitive Skin Care Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
    • “fragrance-free — Kiehl's Ultra Facial Cream”
  • Skin Smoothing and Texture Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
    • “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “glassy skin look — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “beautiful glow — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin looks noticeably more plump — Kiehl's Hydro-Plumping Serum Concentrate”
  • Price and Value Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “pricy daily staple — Kiehl's Ultra Facial Cream”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
    • “cystic acne for some — Kiehl's Ultra Facial Cream”
    • “developed tiny white bumps — Kiehl's Creamy Eye Treatment with Avocado”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Sticky or Greasy Finish Sometimes NotedSometimes Noted
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
    • “oil slick in summer — Kiehl's Ultra Facial Cream”
    • “too radiant for oily skin — Kiehl's Better Screen UV Serum”

Anua vs Kiehl's routines for dry skin

Buy Anua routine · £101.40 · 85% fitBuy Kiehl's routine · £181.95 · 82% fitSee multi-brand routine · 99% fit

Anua vs Kiehl's routines for oily skin

Buy Kiehl's routine · £283.08 · 83% fitBuy Anua routine · £176.18 · 82% fitSee multi-brand routine · 97% fit

Anua vs Kiehl's routines for combination skin

Buy Kiehl's routine · £285.07 · 84% fitBuy Anua routine · £122.79 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or Kiehl's: which is better?

Anua and Kiehl's are equally matched across all routine fit levels, with both brands offering High compatibility for every skin type. Reviewers note that Anua is better for glow and value, whereas Kiehl's is noted for having fewer issues with breakouts.

What is the difference between Anua and Kiehl's?

Anua is a South Korean brand founded in 2019 that achieves a glow and radiance advantage, whereas Kiehl's is an older American brand founded in 1851 with a higher price point. Both brands offer products on this page that provide equal levels of routine fit across all skin types.

Anua or Kiehl's for dry skin?

Both Anua and Kiehl's offer a high routine fit for dry skin among the products on this page. Reviewers note that Anua provides great hydration with lightweight toners while Kiehl's delivers deep moisture.

Anua or Kiehl's: which cleanser is better?

Both Anua and Kiehl's offer excellent cleansers, with routine fits rated High for multiple skin types on this page. Kiehl's features standout options like the Calendula Deep Cleansing Foaming Face Wash, which achieves a Superior fit level for oily and oily acne-prone skin.

Which is more affordable, Anua or Kiehl's?

Anua is more affordable than Kiehl's, as price and value is a review theme where Anua does better.

Anua or Kiehl's: which brand is better for brightening and fading dark spots?

Anua and Kiehl's are equal for brightening and fading dark spots. Both brands achieve High routine fit levels for skin with dark spots on the products on this page.

Anua or Kiehl's: which products contain fragrance?

Every product on the Anua page lists no fragrance in its ingredients. For Kiehl's, 2 of 28 products on this page list fragrance in their ingredients: Age Defender Moisturizer and Facial Fuel Energizing Moisture Treatment for Men.

Anua or Kiehl's: which brand is better for glowing and radiant skin?

Anua does better for glowing and radiant skin according to the review themes on this page.

Anua or Kiehl's for oily skin?

Both Anua and Kiehl's are a High fit for oily skin. Anua focuses its brand routines on oily skin, while Kiehl's features specialized options like the Calendula Herbal-Extract Toner which is a Superior fit for oily skin.

Anua or Kiehl's: which sunscreen is better?

Both Anua and Kiehl's offer sunscreens on this page, with Anua's Heartleaf Silky Moisture Sun Cream reaching a High fit for combination, sensitive, dry sensitive, oily, dark spots, oily acne-prone, dry, and mature skin, and an Average fit for acne-prone skin, while Kiehl's Better Screen UV Serum reaches a High fit for dark spots, combination, sensitive, acne-prone, and mature skin, and an Average fit for oily, dry, oily acne-prone, and dry sensitive skin.

Anua or Kiehl's for sensitive skin?

Both Anua and Kiehl's are a High fit for sensitive skin routines on Lovi. Reviewers frequently note gentle, non-irritating toners from Anua, while Kiehl's features several fragrance-free options across the products on this page.

Anua or Kiehl's for acne-prone skin?

Both Anua and Kiehl's achieve a High routine fit level for acne-prone skin. Reviewers note that Kiehl's struggles with breakouts and skin irritation, while Anua reviewers also mention that its products can cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play