e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for its thoughtfully formulated moisturizers, nourishing serums, protective sunscreens, and gentle cleansers infused with hyaluronic acid. Its products suit dry skin and sensitive skin best, thanks to their soothing and moisture-retentive properties. For targeted concerns, the brand offers standout options including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through these selections, key ingredients like hyaluronic acid deliver tangible benefits, such as lengthening the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers have a lightweight texture.
Is e.l.f. worth it?
Yes, e.l.f. is worth considering because Lovi rates its brand-focused routines Superior for dry, sensitive, acne-prone, combination, and oily skin. Reviewers frequently mention that the moisturizers are deeply hydrating and lightweight, and 5 of 8 e.l.f. products on this page list no fragrance.
What are e.l.f.'s best products?
The e.l.f. products with the highest Lovi fit for dry and sensitive skin are the Pure Skin Cleanser, Holy Hydration! Face Cream, and All the Feels Facial Oil. Reviewers frequently note that these moisturizers are deeply hydrating with a lightweight texture, though some mention an unpleasant scent.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin is All the Feels Facial Oil, which Lovi rates Superior for dry skin. Nourishing Night Cream and Booster Drops are also available options. Hyaluronic acid helps provide hydration across these formulas.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin as a top fit for the brand and several products like the Pure Skin Cleanser help keep skin calm. Hyaluronic acid helps maintain skin hydration without clogging pores.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not entirely fragrance-free, as 3 of the 8 items list fragrance in their ingredients. However, the remaining 5 products list no fragrance.
What are the key ingredients in e.l.f. products?
Hyaluronic acid is a key ingredient featured across the e.l.f. products on this page. Topical application of hyaluronic acid helps improve skin quality and provides anti-aging benefits.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin in the morning, use a cleanser, hydrating toner, moisturizer, and SPF, all from Holy Hydration! Face Cream. In the evening, use a pre-cleanser, cleanser, serum or treatment, and moisturizer. Once a week, add a nourishing mask into this evening routine.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available through United Kingdom stores. Prices on the page range from £14.00 to £14.00.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer alternative options for various skin types and routines.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine Superior for dry skin, whereas the CeraVe-focused routine is rated High. For sensitive skin, acne-prone skin, combination skin, and oily skin, both brands rate Superior on Lovi.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is good for dry skin, and Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that e.l.f. moisturizers provide deep hydration and a lightweight feel, while hyaluronic acid helps keep the skin plump and soft.
Which e.l.f. cleanser is best for oily skin?
The e.l.f. cleanser on this page for oily skin is the Pure Skin Cleanser, which Lovi rates High. Reviewers frequently note that the brand's moisturizers have a lightweight texture and are deeply hydrating.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is a great choice because Lovi rates the e.l.f.-focused routine Superior for sensitive skin. Reviewers often mention that the products help soothe sensitive skin and provide lightweight moisture. Hyaluronic acid is included across the products to help keep skin soft and smooth.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, where Lovi rates it High. The e.l.f. products on this page help keep the face moisturized.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. is well-suited for acne-prone skin and features a brand-focused routine that Lovi rates Superior for this skin type. Reviewers frequently note that e.l.f. moisturizers help soothe sensitive skin and maintain a lightweight texture. Some e.l.f. products on this page are formulated without fragrance.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates products like the Holy Hydration! Face Cream and Vitamin C Serum High for this concern. Hyaluronic acid is included across the range to help maintain hydration.
Is e.l.f. good for mature skin?
Yes, e.l.f. is a great choice for mature skin, and Lovi rates the brand-focused routine Superior for it. Several e.l.f. products on this page, including the Holy Hydration! Face Cream and Pure Skin Cleanser, achieve a Superior fit for mature skin.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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