e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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Beauty enthusiasts cherish e.l.f. for its nourishing moisturizers, targeted serums, protective sunscreens, and gentle cleansers infused with hyaluronic acid. Its products suit sensitive skin and dry skin best due to their remarkably soothing and hydrating formulations. For distinct skin concerns, the brand offers standout options including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Furthermore, its inclusion of hyaluronic acid lengthens the duration of wrinkle-reducing toxins to keep the complexion looking smooth and youthful.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. is good for oily skin, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand offers lightweight moisturizers that feel comfortable. Additionally, products like the Pure Skin Cleanser help maintain clear skin with a High fit level.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, offering affordable skincare that Lovi rates Superior for dry, sensitive, and mature skin. Reviewers frequently mention that the moisturizers are deeply hydrating, have a lightweight texture, and help soothe sensitive skin.
What are e.l.f.'s best products?
The best e.l.f. products on this page are Pure Skin Cleanser and All the Feels Facial Oil, as Lovi rates them Superior for dry skin. Reviewers also mention that the moisturizers provide deep hydration while maintaining a lightweight texture.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin on this page is All the Feels Facial Oil, which Lovi rates Superior for dry skin. Nourishing Night Cream is also available and rates High, while Booster Drops rates Average.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as the e.l.f. products on this page generally fit acne-prone skin well with high or average ratings. For instance, Lovi rates the Pure Skin Cleanser High for acne-prone skin, and reviewers frequently mention that the moisturizers have a lightweight texture.
Is e.l.f. fragrance-free?
Not all e.l.f. products on this page are fragrance-free, as 5 of the 8 products list no fragrance while others include it. Reviewers often mention an unpleasant scent with some items.
What are the key ingredients in e.l.f. products?
The key ingredient found across the e.l.f. products on this page is hyaluronic acid, which helps improve skin hydration and smooth signs of aging. Lovi rates e.l.f. High for dry skin care routines.
How do I build a e.l.f. skincare routine?
To build an e.l.f. skincare routine for dry skin, start your morning with the Pure Skin Cleanser and apply the Holy Hydration! Face Cream for moisture and sun protection. In the evening, cleanse again with the Pure Skin Cleanser and follow with the Holy Hydration! Face Cream. Once a week, add the Gentle Peeling Exfoliant for a smooth and calm complexion.
Where can I buy e.l.f., and how much does it cost?
e.l.f. is available at stores in Spain. Prices on the page range from 16.00 euros to 16.00 euros.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that may help address various skin concerns.
e.l.f. vs CeraVe: which is better?
When comparing e.l.f. and CeraVe, e.l.f. rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates the e.l.f.-focused routine Superior for dry skin, compared to High for the CeraVe-focused routine.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is a great choice for dry skin, as Lovi rates the e.l.f.-focused routine for dry skin as Superior. Reviewers often mention that the moisturizers are deeply hydrating, and hyaluronic acid helps improve skin quality and hydration.
Which e.l.f. cleanser is best for oily skin?
The e.l.f. cleanser best for oily skin is the Pure Skin Cleanser. Lovi rates this cleanser High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. fits sensitive skin well and features deeply hydrating moisturizers that help soothe irritation. Lovi rates the brand-focused routine Superior for sensitive skin. Additionally, 5 of the 8 e.l.f. products on this page list no fragrance.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, where Lovi rates it High. The e.l.f. products on this page help keep skin soft and smooth while offering deep hydration.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers leave a lightweight texture, and the e.l.f. products on this page help calm the skin.
Is e.l.f. good for skin with dark spots?
Is e.l.f. good for mature skin?
Yes, e.l.f. is good for mature skin, which the brand fits best along with dry and sensitive skin. Lovi rates the Pure Skin Cleanser and Holy Hydration! Face Cream as Superior for mature skin. Reviewers often mention that the moisturizers are deeply hydrating and lightweight.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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