e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
forbes.comsec.goven.wikipedia.org
e.l.f. is widely loved for its thoughtfully formulated moisturizers, nourishing serums, protective sunscreens, and gentle cleansers infused with hyaluronic acid. Its products suit dry skin and sensitive skin best, thanks to their soothing and moisture-retentive properties. For targeted concerns, the brand offers standout options including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through these selections, key ingredients like hyaluronic acid deliver tangible benefits, such as lengthening the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
Sources: lovi.care, ulta.com, target.com, walmart.com, amazon.com, hometesterclub.com, and more
Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers often mention the lightweight texture of the brand's moisturizers.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and other common skin types. Reviewers often mention deep hydration and soothing effects for sensitive skin, though some note unpleasant scents or packaging concerns. Hyaluronic acid is featured across the products to help maintain skin quality and moisture.
What are e.l.f.'s best products?
The e.l.f. products that fit best are the Pure Skin Cleanser, which Lovi rates Superior for dry skin, sensitive skin, and mature skin, and the Holy Hydration! Face Cream, which Lovi rates Superior for mature skin. Reviewers often mention that these moisturizers help keep skin deeply hydrated while feeling light.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin is All the Feels Facial Oil, which Lovi rates Superior. Nourishing Night Cream is another option with a High fit level, while Booster Drops reach an Average fit level for dry skin.
Does e.l.f. cause breakouts?
Lovi rates e.l.f. High for acne-prone skin. Reviewers often mention that the moisturizers have a lightweight texture that helps keep the skin feeling comfortable.
Is e.l.f. fragrance-free?
No, e.l.f. is not completely fragrance-free, as 3 of the 8 products on this page list fragrance. However, 5 of the e.l.f. products on this page list no fragrance.
What are the key ingredients in e.l.f. products?
The key ingredient in e.l.f. products is hyaluronic acid. Topical application of hyaluronic acid helps improve skin hydration and reduce signs of aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin, start your morning with the Holy Hydration! Face Cream used as your cleanser, moisturizer, and sunscreen. In the evening, cleanse again with the Holy Hydration! Face Cream. Lovi rates the e.l.f.-focused routine Superior for dry skin.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available at stores in Germany. Prices range from €15.14 to €15.14, with most items falling between €15.14 and €15.14.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the e.l.f. routines Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe is another strong option with High to Superior fit across these same skin types.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine Superior for dry skin, which edges out the High fit of the CeraVe routine. Both brands offer strong options, though e.l.f. is especially noted for its deeply hydrating moisturizers.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. fits dry skin very well, as Lovi rates the e.l.f.-focused routine Superior for dry skin. Reviewers often mention that the moisturizers are deeply hydrating, and hyaluronic acid helps maintain skin moisture.
Which e.l.f. cleanser is best for oily skin?
The Pure Skin Cleanser is the best e.l.f. cleanser for oily skin, with Lovi rating it High. The e.l.f. products on this page are generally well-tolerated, though some reviewers mention an unpleasant scent.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. fits sensitive skin well, as Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers note that the brand soothes sensitive skin and offers calming moisturizers. Furthermore, 5 of 8 e.l.f. products on this page list no fragrance.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is best for sensitive skin, for which Lovi rates it High. Reviewers note that e.l.f. offers deeply hydrating and lightweight moisturizers that help soothe sensitive skin.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, as Lovi rates the brand-focused routines Superior for this skin type. Reviewers frequently mention that the moisturizers have a lightweight texture and help soothe sensitive skin.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates products like the Holy Hydration! Face Cream and Pure Skin Cleanser High to Superior for this skin type. Hyaluronic acid is featured across the products to help improve skin quality.
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as Lovi rates the brand-focused routine Superior for it. The e.l.f. products on this page include options like the Holy Hydration! Face Cream, which Lovi rates Superior for mature skin.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
