e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
forbes.comsec.goven.wikipedia.org
e.l.f. is widely loved for accessible moisturizers, serums, sunscreens, and cleansers enriched with hyaluronic acid. Its products suit dry skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the standout products include the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Ultimately, the brand relies on ingredients like hyaluronic acid, which lengthens the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
Sources: lovi.care, ulta.com, target.com, walmart.com, amazon.com, hometesterclub.com, and more
Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers have a lightweight texture, and 5 of the 8 e.l.f. products on this page list no fragrance.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates its brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers frequently mention that the moisturizers are deeply hydrating, lightweight, and help soothe sensitive skin.
What are e.l.f.'s best products?
The e.l.f. products on this page include the Pure Skin Cleanser and Holy Hydration! Face Cream. Lovi rates the Pure Skin Cleanser as Superior for dry and sensitive skin, while Holy Hydration! Face Cream rates Superior for mature skin.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer on this page for dry skin is All the Feels Facial Oil. Nourishing Night Cream and Booster Drops are also included for dry skin.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin High for the Pure Skin Cleanser and Holy Hydration! Face Cream. Reviewers often mention that the brand's moisturizers have a lightweight texture that helps keep skin clear.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not entirely fragrance-free since three out of eight list a fragrance. Reviewers often mention an unpleasant scent among these items.
What are the key ingredients in e.l.f. products?
The key ingredient in e.l.f. products is hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. skincare routine for dry skin, start your morning with Pure Skin Cleanser, followed by Holy Hydration! Face Cream as both your moisturizer and sunscreen. In the evening, cleanse again with the same cleanser and apply Holy Hydration! Face Cream. Once a week, add this moisturizer into your routine after cleansing.
Where can I buy e.l.f., and how much does it cost?
Shoppers in Singapore can find the e.l.f. products on this page starting from S$19.55.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with skincare pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar options for building effective routines.
e.l.f. vs CeraVe: which is better?
Lovi rates e.l.f.-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior for CeraVe routines. Reviewers of e.l.f. most often mention deeply hydrating moisturizers and lightweight textures, though some note an unpleasant scent.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is good for dry skin, and Lovi rates the brand-focused routine Superior for it. Several moisturizers on the page, such as All the Feels Facial Oil and Pure Skin Cleanser, help keep skin deeply soft and hydrated.
Which e.l.f. cleanser is best for oily skin?
The best cleanser for oily skin is the Pure Skin Cleanser. Lovi rates this cleanser High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. fits sensitive skin well, with Lovi rating the Pure Skin Cleanser, Holy Hydration! Face Cream, and Nourishing Night Cream High to Superior for this skin type. Reviewers frequently note that e.l.f. moisturizers help soothe sensitive skin, and five of the eight products on this page list no fragrance.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is best for sensitive skin. Lovi rates Holy Hydration! Face Cream High for sensitive skin.
Is e.l.f. good for acne-prone skin?
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates products like the Pure Skin Cleanser as Superior and the Vitamin C Serum as High for this skin type. Hyaluronic acid is used across the range to help maintain skin moisture.
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as Lovi rates products like Holy Hydration! Face Cream as Superior and Pure Skin Cleanser as Superior for mature skin. Reviewers often mention that the moisturizers provide deep hydration and a lightweight texture to help keep skin soft and smooth.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
