e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for accessible moisturizers, serums, sunscreens, and cleansers enriched with hyaluronic acid. Its products suit dry skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the standout products include the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Ultimately, the brand relies on ingredients like hyaluronic acid, which lengthens the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the e.l.f.-focused routine Superior for oily skin. The e.l.f. products on this page include lightweight moisturizers and cleansers that help keep skin balanced without a heavy feel.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates the e.l.f.-focused routines Superior for dry, sensitive, acne-prone, and combination skin. Reviewers frequently mention that the moisturizers are deeply hydrating and help soothe sensitive skin, though some note an unpleasant scent.
What are e.l.f.'s best products?
The best e.l.f. products on this page include the Pure Skin Cleanser, which Lovi rates Superior for dry skin, sensitive skin, and mature skin, and the Holy Hydration! Face Cream, which Lovi rates Superior for mature skin. Reviewers often mention that these moisturizers help keep skin deeply hydrated while feeling lightweight. Hyaluronic acid is also featured across the products as a key ingredient that helps support skin hydration.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin on this page is All the Feels Facial Oil, followed by Nourishing Night Cream and Booster Drops. Lovi rates All the Feels Facial Oil Superior for dry skin, while Nourishing Night Cream rates High and Booster Drops rate Average. Reviewers often mention that e.l.f. offers deeply hydrating moisturizers.
Scientific Reports, 2022International Journal of Dermatology, 2008
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin High for products like the Pure Skin Cleanser and Holy Hydration! Face Cream. Reviewers frequently mention that these moisturizers have a lightweight texture that helps keep skin calm. Hyaluronic acid is also included across the range to support soft and smooth skin.
Is e.l.f. fragrance-free?
No, e.l.f. is not entirely fragrance-free, as 5 of the 8 e.l.f. products on this page list no fragrance while the remaining three include it. Shoppers often mention an unpleasant scent among these products.
What are the key ingredients in e.l.f. products?
Hyaluronic acid is a key ingredient featured across the e.l.f. products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin in the morning, use the Holy Hydration! Face Cream as a cleanser, moisturizer, and sunscreen, along with a hydrating toner. In the evening, use a pre-cleanser, the Holy Hydration! Face Cream as a cleanser and moisturizer, and a serum or treatment. Once a week, add a nourishing mask to your evening steps.
Where can I buy e.l.f., and how much does it cost?
e.l.f. is available in Italy on this page with prices ranging from €13.30 to €13.30.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that may help maintain smooth and healthy skin.
e.l.f. vs CeraVe: which is better?
Lovi rates e.l.f. routines Superior for dry skin, compared to High for CeraVe. For sensitive, acne-prone, and combination skin, both brands receive a Superior fit level.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. fits dry skin well, with Lovi rating the e.l.f.-focused routine Superior for dry skin. Reviewers often mention that the moisturizers are deeply hydrating, and 5 of the 8 products on this page list no fragrance.
Which e.l.f. cleanser is best for oily skin?
The e.l.f. cleanser best for oily skin is Pure Skin Cleanser. Lovi rates this cleanser High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. fits sensitive skin well, as the brand-focused routines rate Superior for sensitive skin. Lovi rates the Pure Skin Cleanser Superior for sensitive skin, and reviewers frequently mention that the moisturizers soothe sensitive skin. Five of the eight e.l.f. products on this page list no fragrance.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin. Lovi rates Holy Hydration! Face Cream High for sensitive skin.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers help soothe sensitive skin and calm breakouts. In addition, the Pure Skin Cleanser and Holy Hydration! Face Cream both rate High for acne-prone skin.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates the Holy Hydration! Face Cream and Pure Skin Cleanser High and Superior respectively for this concern. The e.l.f. products on this page help improve skin quality and signs of aging with hyaluronic acid.
Is e.l.f. good for mature skin?
Yes, e.l.f. is a great choice for mature skin because the e.l.f. products on this page include top performers like Holy Hydration! Face Cream and Pure Skin Cleanser. Lovi rates the brand's products High to Superior for mature skin, and key ingredients like hyaluronic acid help improve skin quality and signs of aging.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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