e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
forbes.comsec.goven.wikipedia.org
E.l.f. is widely loved for its nourishing moisturizers, targeted serums, protective sunscreens, and gentle cleansers infused with hydrating hyaluronic acid. Its products suit sensitive skin and mature skin best, offering soothing care and advanced support. The brand features standout products for particular concerns, including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through its key ingredients, hyaluronic acid lengthens the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
Sources: lovi.care, ulta.com, target.com, walmart.com, amazon.com, hometesterclub.com, and more
Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, as Lovi rates the brand-focused routine for oily skin as Superior. Reviewers mostly mention that e.l.f. moisturizers have a lightweight texture, which helps keep oily skin feeling comfortable.
Is e.l.f. worth it?
Yes, e.l.f. is worth considering because Lovi rates its brand-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. Reviewers mostly mention that the moisturizers are deeply hydrating, lightweight, and soothe sensitive skin, though some note an unpleasant scent and packaging concerns.
What are e.l.f.'s best products?
The e.l.f. products on this page with the highest fit for the brand's best-suited skin types are the Pure Skin Cleanser and Holy Hydration! Face Cream. Lovi rates the Pure Skin Cleanser Superior for sensitive and mature skin, while Holy Hydration! Face Cream is rated Superior for mature skin.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer on this page for dry skin is All the Feels Facial Oil. Nourishing Night Cream also offers High fit, and Booster Drops provides Average fit.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as its products on this page generally suit acne-prone skin well with high or superior fit ratings. Lovi rates the Pure Skin Cleanser High for acne-prone skin.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not entirely fragrance-free, as 3 of the 8 products list fragrance. However, the remaining products on the page contain no fragrance.
What are the key ingredients in e.l.f. products?
Hyaluronic acid is a key ingredient featured across the e.l.f. products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin in the morning, use the Holy Hydration! Face Cream as a cleanser, moisturizer, and sunscreen. In the evening, cleanse with the Holy Hydration! Face Cream and moisturize with it as well. Once a week, add the Holy Hydration! Face Cream as a cleanser and moisturizer into your routine.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available at stores in the United Arab Emirates. Prices on the page range from AED 45.47 to AED 45.47, with most falling within that range.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with dedicated pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer alternative options for various skin types and routines.
e.l.f. vs CeraVe: which is better?
Lovi rates e.l.f. routines as Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. For dry skin, the e.l.f. routine achieves a Superior fit level, while CeraVe achieves a High fit level.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is good for dry skin. Lovi rates the e.l.f. routine for dry skin as Superior. Reviewers mostly mention that e.l.f. offers deeply hydrating moisturizers.
Which e.l.f. cleanser is best for oily skin?
The best cleanser for oily skin is Pure Skin Cleanser, which Lovi rates High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is well-suited for sensitive skin and features products like the Pure Skin Cleanser, which Lovi rates Superior for sensitive skin. Lovi rates the e.l.f.-focused routine Superior for sensitive skin, and reviewers frequently note that the brand soothes sensitive skin and offers calming moisturizers.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, with Lovi rating it High.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, with Lovi rating the e.l.f.-focused routine Superior for this skin type. Reviewers mostly mention that e.l.f. offers soothing products that calm sensitive and acne-prone skin.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates products like the Holy Hydration! Face Cream and Pure Skin Cleanser High to Superior for this skin type. Hyaluronic acid is used across the range to help keep skin hydrated.
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as Lovi rates the brand-focused routine Superior for it. Reviewers frequently mention that the moisturizers are deeply hydrating, which helps smooth mature skin. Topical hyaluronic acid, a key ingredient across the products, may also benefit skin quality and signs of aging.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
