e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is loved for its thoughtful array of moisturizers, serums, sunscreens, and cleansers that incorporate hydrating ingredients like hyaluronic. Its products suit dry skin and acne-prone skin best, providing gentle daily care for complex complexions. The standout products for particular concerns include the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through regular application, its key ingredients provide notable benefits, as hyaluronic acid lengthens the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with the brand-focused routine rating Superior for this skin type. Reviewers mostly mention that e.l.f. moisturizers offer a lightweight texture.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and acne-prone skin. Reviewers note that the brand offers deeply hydrating moisturizers with lightweight textures that help soothe sensitive skin.
What are e.l.f.'s best products?
The e.l.f. products on this page that fit best are the Pure Skin Cleanser, which Lovi rates Superior for dry, sensitive, and mature skin, and the Holy Hydration! Face Cream, which Lovi rates Superior for mature skin. Reviewers often mention that these moisturizers help keep skin feeling deeply hydrated and soft.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin on this page is All the Feels Facial Oil, which Lovi rates Superior. Other options include Nourishing Night Cream, rated High, and Booster Drops, rated Average.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin High for multiple products on the page like the Pure Skin Cleanser and Holy Hydration! Face Cream. Reviewers often mention that the moisturizers have a lightweight texture.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not entirely fragrance-free, as 3 of the 8 products contain fragrance.
What are the key ingredients in e.l.f. products?
The key ingredient across the e.l.f. products on this page is hyaluronic acid, which helps boost skin hydration. Topical hyaluronic acid supports skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. skincare routine for dry skin, start your morning with the Holy Hydration! Face Cream used as a cleanser, a toner, a moisturizer, and an SPF. In the evening, use the Ultra Hyalon Cleansing Cream followed by the Holy Hydration! Face Cream, a serum, and the moisturizer again. Once a week, add a pre-cleanser, the cleanser, a nourishing mask, a serum, and finish with the moisturizer.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available on Amazon US. Prices range from $13.00 to $13.00, with most falling between $13.00 and $13.00.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that match e.l.f.'s focus on dry, acne-prone, and sensitive skin.
e.l.f. vs CeraVe: which is better?
e.l.f. and CeraVe both achieve a Superior fit for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin on Lovi. Lovi rates the e.l.f.-focused routine Superior for dry skin, matching CeraVe at the same level.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is good for dry skin, as the brand fits dry skin best with its brand-focused routines. Lovi rates the e.l.f. Pure Skin Cleanser Superior for dry skin, and reviewers frequently mention that its moisturizers are deeply hydrating.
Which e.l.f. cleanser is best for oily skin?
The e.l.f. cleanser best for oily skin is Pure Skin Cleanser, which Lovi rates High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is good for sensitive skin and fits best for this skin type. Lovi rates the Pure Skin Cleanser Superior for sensitive skin, and reviewers frequently mention that the brand soothes sensitive skin.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin. Lovi rates Holy Hydration! Face Cream High for sensitive skin.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. is good for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the e.l.f. moisturizers help soothe sensitive skin and maintain a lightweight texture.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. is good for skin with dark spots, as Lovi rates products like the Holy Hydration! Face Cream and Vitamin C Serum High for this concern. Reviewers often mention that these moisturizers help keep skin deeply hydrated and smooth. Five of the eight e.l.f. products on this page list no fragrance.
Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, with Lovi rating the Holy Hydration! Face Cream as Superior and the Vitamin C Serum as High for this skin type. Reviewers frequently mention that the moisturizers provide deep hydration while maintaining a lightweight texture.
Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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