e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is loved for its thoughtful array of moisturizers, serums, sunscreens, and cleansers that incorporate nourishing ingredients like hyaluronic acid. Its products suit sensitive skin and acne-prone skin best, owing to their gentle and barrier-supportive formulations. For targeted care, the standout products for particular concerns include the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through these offerings, key ingredients deliver proven benefits, such as hyaluronic acid which lengthens the duration of wrinkle-reducing toxins.
This page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the e.l.f.-focused routine Superior for this skin type. Reviewers often mention that the moisturizers have a lightweight texture, which helps care for oily skin without feeling heavy.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates its brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The e.l.f. products on this page help provide deeply hydrating moisturizers that soothe sensitive skin. Topical hyaluronic acid, a key ingredient across the products, may help improve skin quality and signs of skin aging.
What are e.l.f.'s best products?
The e.l.f. products on this page that fit best are Pure Skin Cleanser and All the Feels Facial Oil for dry skin, and Pure Skin Cleanser and Holy Hydration! Face Cream for sensitive and acne-prone skin. Lovi rates these products as Superior or High for those skin types.
Which e.l.f. moisturizer is best for dry skin?
All the Feels Facial Oil is the best choice, as Lovi rates it Superior for dry skin. Nourishing Night Cream offers High fit, while Booster Drops provides Average fit for this skin type.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as the e.l.f. products on this page help calm and care for skin. Lovi rates the acne-prone skin fit High for the Pure Skin Cleanser and Holy Hydration! Face Cream. Reviewers often mention that the moisturizers have a lightweight texture.
Is e.l.f. fragrance-free?
What are the key ingredients in e.l.f. products?
Hyaluronic acid is a key ingredient featured across the e.l.f. products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin in the morning, apply the Holy Hydration! Face Cream for cleansing, moisturizing, and SPF protection. In the evening, use the Ultra Hyalon Cleansing Cream, Holy Hydration! Face Cream, 1025 Dokdo Cleansing Water, Glass Skin Refining Serum, and Holy Hydration! Face Cream. Once a week, add the Facial Washing Powder and Watermide Essential Mask to this evening routine.
Where can I buy e.l.f., and how much does it cost?
Shoppers can buy e.l.f. at stores in Saudi Arabia. Prices on the page range from SAR 125.28 to SAR 125.28, with most falling between SAR 125.28 and SAR 125.28.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with skincare pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands offer alternative options for various skin routines and types.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, matching the CeraVe-focused routine for all of these skin types except combination skin where CeraVe rates slightly higher. Shoppers find that e.l.f. moisturizers help keep skin deeply hydrated with a lightweight feel, though reviewers often mention an unpleasant scent.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is good for dry skin, and Lovi rates the e.l.f.-focused routine Superior for dry skin. Reviewers often mention that the moisturizers are deeply hydrating, and Lovi rates the Pure Skin Cleanser and All the Feels Facial Oil Superior for dry skin.
Which e.l.f. cleanser is best for oily skin?
The Pure Skin Cleanser is the best e.l.f. cleanser for oily skin, as Lovi rates it High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is a good choice for sensitive skin because the brand-focused routine rates Superior for this skin type. Reviewers often mention that the e.l.f. products soothe sensitive skin and calm irritation, and Lovi rates the Pure Skin Cleanser and Holy Hydration! Face Cream as High or Superior for sensitive skin.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is best for sensitive skin. Lovi rates Holy Hydration! Face Cream High for sensitive skin.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, as the brand-focused routines rate Superior for this skin type. Lovi rates the Pure Skin Cleanser High for acne-prone skin, helping keep pores clear.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates the Pure Skin Cleanser Superior and the Vitamin C Serum High for this skin type. The Vitamin C Serum helps brighten tone, while hyaluronic acid helps keep the skin soft and plump.
Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as the brand-focused routines rate Superior for this skin type. Lovi rates the Holy Hydration! Face Cream and Pure Skin Cleanser as Superior for mature skin. Reviewers often mention that the moisturizers are deeply hydrating.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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