e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for its thoughtfully formulated moisturizers, nourishing serums, protective sunscreens, and gentle cleansers infused with hyaluronic acid. Its products suit dry skin and sensitive skin best, thanks to their soothing and moisture-retentive properties. For targeted concerns, the brand offers standout options including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through these selections, key ingredients like hyaluronic acid deliver tangible benefits, such as lengthening the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. is good for oily skin, and Lovi rates the brand-focused routine Superior for oily skin. The e.l.f. products on this page help keep skin moisturized while maintaining a lightweight texture.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and acne-prone skin. Reviewers note that the brand offers deeply hydrating moisturizers with lightweight textures, though some mention an unpleasant scent.
What are e.l.f.'s best products?
The e.l.f. products on this page with the highest ratings across the most skin types include the Pure Skin Cleanser and the Holy Hydration! Face Cream. Lovi rates the Pure Skin Cleanser as Superior for dry skin, sensitive skin, and dry sensitive skin, while the Holy Hydration! Face Cream is rated Superior for mature skin.
Which e.l.f. moisturizer is best for dry skin?
The e.l.f. moisturizer that is best for dry skin is All the Feels Facial Oil, which Lovi rates Superior. Other options include the Nourishing Night Cream, rated High, and Booster Drops, rated Average.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as its products on this page help keep acne-prone skin clear and calm. Lovi rates the e.l.f.-focused routine Superior for acne-prone skin.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not all fragrance-free, as 3 out of 8 products list added fragrance. Reviewers often mention an unpleasant scent.
What are the key ingredients in e.l.f. products?
The key ingredient found across the e.l.f. products on this page is hyaluronic acid, which helps keep skin hydrated. Topical hyaluronic acid may benefit skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. skincare routine for dry skin, follow a step-by-step regimen featuring the brand's recommended products. For the morning, cleanse with the Holy Hydration! Face Cream, apply a calming toner, and follow with the Holy Hydration! Face Cream for both moisturization and sun protection. In the evening, use a pre-cleanser, the Holy Hydration! Face Cream for cleansing, a serum like the Propolis + Niacinamide Glow Serum, and finish with the Holy Hydration! Face Cream as a moisturizer.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available at stores in Australia. Prices on the page range from A$39.99 to A$39.99, with most falling between A$39.99 and A$39.99.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options for routines across various skin types.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine as Superior across dry, oily, sensitive, combination, and acne-prone skin, compared to a High fit for CeraVe across those same skin types. The e.l.f. products on this page feature deeply hydrating moisturizers and lightweight textures that help soothe sensitive skin.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. fits dry skin well, with Lovi rating the brand-focused routine Superior for dry skin. The brand features deeply hydrating moisturizers that help keep dry skin soft and smooth, and hyaluronic acid appears as a key ingredient across the products. Topical hyaluronic acid helps improve skin quality and hydration.
Which e.l.f. cleanser is best for oily skin?
The e.l.f. cleanser best for oily skin on this page is the Pure Skin Cleanser, which Lovi rates High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. fits sensitive skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand soothes sensitive skin and offers calming moisturizers. Additionally, hyaluronic acid helps improve skin hydration.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, where Lovi rates it High. The e.l.f. products on this page feature hydrating ingredients like hyaluronic acid.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. is good for acne-prone skin, as Lovi rates the brand-focused routines Superior for this skin type. Reviewers frequently mention that the moisturizers help soothe sensitive skin and calm irritation, and the e.l.f. products on this page include key ingredients like hyaluronic acid.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates products like the Holy Hydration! Face Cream and Vitamin C Serum as High for this skin type. Topical vitamin C helps brighten the complexion and reduce dark spots.
Journal of Cosmetic Dermatology, 2020Journal of Cosmetic Dermatology, 2020
Is e.l.f. good for mature skin?
Yes, e.l.f. is good for mature skin, and Lovi rates the brand-focused routine Superior for it. Reviewers frequently mention that the brand offers deeply hydrating and lightweight moisturizers that help keep skin soft and smooth. Hyaluronic acid is featured across the products to help improve skin quality and signs of aging.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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