e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for accessible moisturizers, serums, sunscreens, and cleansers enriched with hyaluronic acid. Its products suit dry skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the standout products include the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Ultimately, the brand relies on ingredients like hyaluronic acid, which lengthens the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers have a lightweight texture that helps keep skin comfortable.
Is e.l.f. worth it?
Yes, e.l.f. is worth considering, as Lovi rates its brand-focused routines Superior for dry skin, sensitive skin, and other skin types. Reviewers often mention that the moisturizers are deeply hydrating and help soothe sensitive skin, though some note packaging concerns and an unpleasant scent.
What are e.l.f.'s best products?
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin is All the Feels Facial Oil, which Lovi rates Superior. Other options include Nourishing Night Cream, which rates High, and Booster Drops, which rate Average.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin High for products like the Pure Skin Cleanser and Holy Hydration! Face Cream. Hyaluronic acid helps keep skin balanced, and reviewers often mention that the moisturizers have a lightweight texture.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not entirely fragrance-free, as 3 of the 8 products contain added fragrance. However, the remaining items list no fragrance.
What are the key ingredients in e.l.f. products?
The key ingredient in e.l.f. products is hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin, start your morning with the Pure Skin Cleanser, followed by the Holy Hydration! Face Cream for both moisture and sun protection. In the evening, cleanse again with the Pure Skin Cleanser and apply the Holy Hydration! Face Cream. Lovi rates the e.l.f.-focused routine for dry skin as Superior.
Where can I buy e.l.f., and how much does it cost?
e.l.f. is available at stores in Ireland listed on this page. Prices range from €16.00 to €16.00, with most items priced between €16.00 and €16.00.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands offer alternative options for various skin types and routines.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. The routine for dry skin achieves a score of Superior, outperforming the CeraVe routine which rates High for dry skin.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. is a good choice for dry skin, as Lovi rates the e.l.f.-focused routine Superior for this skin type. The brand features deeply hydrating moisturizers like Holy Hydration! Face Cream and All the Feels Facial Oil to help keep skin soft and smooth. Additionally, hyaluronic acid is used across the products to help maintain moisture levels.
Which e.l.f. cleanser is best for oily skin?
The best cleanser for oily skin is the Pure Skin Cleanser, which Lovi rates High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is a good choice for sensitive skin, and Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the brand soothes sensitive skin and calms irritation.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, where Lovi rates it High. The e.l.f. products on this page help keep skin soft and smooth while protecting against the sun.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, with Lovi rating its routine Superior for this skin type. Reviewers frequently mention that the brand provides soothing care for sensitive areas, and key hydrating ingredients help keep skin soft and balanced.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, with Lovi rating the Pure Skin Cleanser Superior for this skin type and the Vitamin C Serum and Holy Hydration! Face Cream both High. Hyaluronic acid helps maintain skin hydration, while vitamin C and other active ingredients may improve uneven skin tone.
Dermatologic Therapy, 2022Journal of Cosmetic Dermatology, 2020
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as Lovi rates the brand-focused routine Superior for it. Reviewers frequently mention that the moisturizers are deeply hydrating, and hyaluronic acid is included across the range to help maintain skin quality.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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