e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for its thoughtfully formulated moisturizers, nourishing serums, protective sunscreens, and gentle cleansers infused with hyaluronic acid. Its products suit dry skin and sensitive skin best, thanks to their soothing and moisture-retentive properties. For targeted concerns, the brand offers standout options including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through these selections, key ingredients like hyaluronic acid deliver tangible benefits, such as lengthening the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers have a lightweight texture, which helps oily skin stay comfortable without feeling heavy.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and acne-prone skin. Reviewers note that the brand offers deeply hydrating moisturizers with a lightweight texture that helps calm sensitive skin. Additionally, five of the eight e.l.f. products on this page list no fragrance.
What are e.l.f.'s best products?
The e.l.f. products on this page that achieve a superior fit are the Pure Skin Cleanser for dry and sensitive skin, the Holy Hydration! Face Cream for mature skin, and the All the Feels Facial Oil for dry skin. Topical hyaluronic acid, featured across the e.l.f. range, may help improve skin quality and signs of skin aging.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin among the e.l.f. products on this page is All the Feels Facial Oil, which Lovi rates Superior for dry skin. Nourishing Night Cream follows with a High fit, while Booster Drops offers an Average fit.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin as a top fit for the brand and many of its products suit skin prone to blemishes. Reviewers often mention that the moisturizers have a lightweight feel that helps keep pores clear. Topical hyaluronic acid, a key ingredient found across the range, supports skin hydration without heaviness.
Is e.l.f. fragrance-free?
No, the e.l.f. products on this page are not entirely fragrance-free, as 3 of the 8 items list fragrance among their ingredients. However, the remaining products on the page list no fragrance.
What are the key ingredients in e.l.f. products?
The key ingredient in e.l.f. products is hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build an e.l.f. routine for dry skin in the morning, apply the Holy Hydration! Face Cream as a cleanser, a hydrating toner, the Holy Hydration! Face Cream as a moisturizer, and the Holy Hydration! Face Cream as an SPF. In the evening, use a pre-cleanser, the Holy Hydration! Face Cream as a cleanser, a cleansing toner, a serum or treatment, and the Holy Hydration! Face Cream as a moisturizer. Once a week, follow the evening steps with the addition of a nourishing mask before your serum or treatment.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available at stores in the Netherlands. Prices range from €16.00 to €16.00, with most falling between €16.00 and €16.00.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands offer comparable skincare options to suit various needs.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and acne-prone skin, while CeraVe-focused routines are rated High for dry skin and Superior for sensitive skin and acne-prone skin. Both brands offer deeply hydrating options, though e.l.f. includes some products with fragrance.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. fits dry skin very well, as Lovi rates the e.l.f.-focused routine Superior for dry skin. The e.l.f. products on this page include deeply hydrating moisturizers that help keep dry skin soft and smooth, and hyaluronic acid is included across the products as a key ingredient.
Which e.l.f. cleanser is best for oily skin?
The Pure Skin Cleanser is the best e.l.f. cleanser for oily skin, with Lovi rating it High for that skin type. Reviewers frequently mention that e.l.f. offers deeply hydrating and lightweight moisturizers.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is a good choice because Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers often mention that the e.l.f. products soothe sensitive skin.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, where Lovi rates it High. Hyaluronic acid helps maintain skin hydration.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, as Lovi rates the e.l.f.-focused routine Superior for this skin type. Reviewers frequently mention that the brand's moisturizers have a lightweight texture and help soothe sensitive areas. Hyaluronic acid is used across the products to help maintain moisture.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, as Lovi rates products like the Pure Skin Cleanser as Superior and the Vitamin C Serum as High for this skin type. Hyaluronic acid is used across the range to help maintain hydration and skin quality.
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as Lovi rates products like Holy Hydration! Face Cream and Pure Skin Cleanser as Superior for mature skin. Topical hyaluronic acid, featured in the key ingredients across the products, helps improve skin quality and signs of aging.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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