e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for accessible moisturizers, serums, sunscreens, and cleansers enriched with hyaluronic acid. Its products suit dry skin and mature skin best, offering gentle yet effective daily care. For specific concerns, the standout products include the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Ultimately, the brand relies on ingredients like hyaluronic acid, which lengthens the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers often mention that the moisturizers have a lightweight feel.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates its brand-focused routines Superior for dry skin, sensitive skin, and other skin types. Reviewers often mention that the moisturizers leave skin deeply hydrated with a lightweight feel.
What are e.l.f.'s best products?
The e.l.f. products that fit best are the Pure Skin Cleanser, which Lovi rates Superior for dry, sensitive, mature, and dark-spotted skin, and the Holy Hydration! Face Cream, which Lovi rates Superior for mature skin. Reviewers often mention that the moisturizers leave the skin deeply hydrated. Additionally, hyaluronic acid is a key ingredient across the products, which helps improve skin hydration and signs of aging.
Which e.l.f. moisturizer is best for dry skin?
All the Feels Facial Oil is the best choice, as Lovi rates it Superior for dry skin. Nourishing Night Cream is also a strong option with a High fit, while Booster Drops offer an Average fit.
Does e.l.f. cause breakouts?
e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin High for key products like the Pure Skin Cleanser and Holy Hydration! Face Cream. Reviewers often mention that the brand provides lightweight and deeply hydrating moisturizers.
Is e.l.f. fragrance-free?
What are the key ingredients in e.l.f. products?
Hyaluronic acid is a key ingredient featured across the e.l.f. products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
How do I build a e.l.f. skincare routine?
To build a routine with e.l.f. for dry skin, start your morning with the Pure Skin Cleanser followed by the Holy Hydration! Face Cream for moisture and sun protection. In the evening, cleanse again with the Pure Skin Cleanser and apply the Holy Hydration! Face Cream. Once a week, add the Nourishing Night Cream or use the Gentle Peeling Exfoliant to help keep skin smooth.
Where can I buy e.l.f., and how much does it cost?
You can buy e.l.f. through its store selection in Canada, where prices on the page range from CA$16.98.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar brands offer alternative skincare products and routines.
e.l.f. vs CeraVe: which is better?
Lovi rates e.l.f.-focused routines as Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, matching the Superior fit levels of CeraVe routines across those same skin types. Reviewers often mention that e.l.f. offers deeply hydrating moisturizers and lightweight textures, though some note an unpleasant scent.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. good for dry skin?
Yes, e.l.f. fits dry skin well, with Lovi rating the e.l.f.-focused routine for dry skin as Superior. Reviewers often mention that the moisturizers are deeply hydrating, and hyaluronic acid appears as a key ingredient across the products. Topical hyaluronic acid helps improve skin quality and signs of dryness.
Which e.l.f. cleanser is best for oily skin?
Pure Skin Cleanser is the best e.l.f. cleanser for oily skin. Lovi rates this cleanser High for oily skin.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is a good choice for sensitive skin, and Lovi rates the brand-focused routine Superior for sensitive skin. Reviewers often mention that the moisturizers soothe sensitive skin and feel calming. Three out of the eight products on this page list fragrance.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, where Lovi rates it High. The e.l.f. products on this page are generally well-suited to keep skin feeling soft and calm.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers often mention that the moisturizers feel lightweight and deeply hydrate without heavy feelings.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. is good for skin with dark spots, with Lovi rating the Pure Skin Cleanser as Superior and the Vitamin C Serum as High for this skin concern. Topical vitamin C helps brighten the skin and reduce dark spots.
Journal of Cosmetic Dermatology, 2020Journal of Cosmetic Dermatology, 2020
Is e.l.f. good for mature skin?
Yes, e.l.f. is well-suited for mature skin, which Lovi rates High to Superior across several products such as the Pure Skin Cleanser and Holy Hydration! Face Cream. Hyaluronic acid is included across the line to help keep skin looking smooth and plump. Reviewers often mention that the moisturizers provide deep hydration with a lightweight texture.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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