e.l.f. skincare
e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.
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e.l.f. is widely loved for its thoughtfully formulated moisturizers, nourishing serums, protective sunscreens, and gentle cleansers infused with hyaluronic acid. Its products suit dry skin and sensitive skin best, thanks to their soothing and moisture-retentive properties. For targeted concerns, the brand offers standout options including the Pure Skin Cleanser for acne-prone skin, the Vitamin C Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through these selections, key ingredients like hyaluronic acid deliver tangible benefits, such as lengthening the duration of wrinkle-reducing toxins.
Hyaluronic acidThis page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, use the Lovi app.
People Say
★4.5Overall rating based on 19.0k+ reviewsReviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.
Highlights
Deeply hydrating moisturizers Mostly Mentioned
- “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream”
- “Keeps winter dryness at bay — All the Feels Facial Oil”
Lightweight texture moisturizers Mostly Mentioned
- “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream”
- “Lightweight feel and comfortable — All the Feels Facial Oil”
Soothes sensitive skin and calming moisturizers Mostly Mentioned
- “Soothing and helps to calm any irritation. — Nourishing Night Cream”
- “Helps relieve skin inflammation — All the Feels Facial Oil”
Unpleasant scent Often Mentioned
- “smells like hot dog water — Vitamin C Serum”
- “scent is pleasant but... overpowering — Holy Hydration! Face Cream”
- “Smells like medicine — Poreless Face Primer”
Packaging concerns Sometimes Noted
- “dropper lets air in — Vitamin C Serum”
- “wish it came with a spatula — Holy Hydration! Face Cream”
- “Pump stopped working — Poreless Face Primer”
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Questions and answers
Is e.l.f. good for oily skin?
Yes, e.l.f. fits oily skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers have a lightweight texture.
Is e.l.f. worth it?
Yes, e.l.f. is worth it, as Lovi rates its brand-focused routines Superior for dry skin, sensitive skin, and other common skin types. Reviewers often mention that the moisturizers provide deep hydration with a lightweight feel, though some note packaging concerns and an unpleasant scent.
What are e.l.f.'s best products?
The e.l.f. products on this page that achieve the highest fit levels are the Pure Skin Cleanser and All the Feels Facial Oil for dry skin, and the Holy Hydration! Face Cream for mature skin. Reviewers also note that the brand's moisturizers are deeply hydrating.
Which e.l.f. moisturizer is best for dry skin?
The best moisturizer for dry skin on this page is All the Feels Facial Oil, which Lovi rates Superior for dry skin. Nourishing Night Cream is also available as a High fit, and Booster Drops as an Average fit.
Does e.l.f. cause breakouts?
No, e.l.f. is unlikely to cause breakouts, as its products are generally well-tolerated by acne-prone skin. Lovi rates the Pure Skin Cleanser High for acne-prone skin, and reviewers frequently mention that the brand's moisturizers have a lightweight texture.
Is e.l.f. fragrance-free?
No, e.l.f. is not entirely fragrance-free, as 3 of the 8 e.l.f. products on this page list fragrance. However, 5 of the e.l.f. products on this page list no fragrance.
What are the key ingredients in e.l.f. products?
The key ingredient found across e.l.f. products is hyaluronic acid. Topical application of hyaluronic acid helps improve skin quality and manage signs of skin aging.
Where can I buy e.l.f., and how much does it cost?
e.l.f. products on this page are available at stores in France. Prices range from €26.36 to €26.36, with most items falling within that range.
What are good alternatives to e.l.f.?
Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar options for building effective skincare routines.
e.l.f. vs CeraVe: which is better?
Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and acne-prone skin, compared to High for CeraVe on dry and sensitive skin. Reviewers often mention that e.l.f. offers deeply hydrating and lightweight moisturizers that help soothe sensitive skin.
Who owns e.l.f., and where is it from?
e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.
Is e.l.f. cruelty-free?
Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.
Is e.l.f. vegan?
Yes: PETA lists e.l.f. as a vegan company.
Is e.l.f. good for dry skin?
Yes, e.l.f. is a good choice for dry skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the moisturizers are deeply hydrating, and 5 of the 8 products on this page list no fragrance.
Which e.l.f. cleanser is best for oily skin?
The Pure Skin Cleanser is the best e.l.f. cleanser for oily skin, with Lovi rating it High for that skin type. Reviewers frequently mention that e.l.f. offers deeply hydrating and lightweight moisturizers.
Is e.l.f. good for sensitive skin?
Yes, e.l.f. is a good choice for sensitive skin as the brand-focused routines rate Superior for this skin type. Lovi rates the Pure Skin Cleanser Superior for sensitive skin, and reviewers frequently mention that the moisturizers soothe sensitive skin. Five of the eight e.l.f. products on this page list no fragrance.
Which e.l.f. sunscreen is best for sensitive skin?
Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin, with Lovi rating it High for sensitive skin. Reviewers often mention that the brand soothes sensitive skin.
Is e.l.f. good for acne-prone skin?
Yes, e.l.f. fits acne-prone skin well, with Lovi rating the brand-focused routine Superior for this skin type. Reviewers frequently note that the moisturizers help keep skin soft and calm.
Is e.l.f. good for skin with dark spots?
Yes, e.l.f. fits skin with dark spots well, with Lovi rating the Pure Skin Cleanser Superior and the Vitamin C Serum High for this skin type. The Vitamin C Serum helps brighten the skin and improve tone.
Journal of Cosmetic Dermatology, 2020Journal of Cosmetic Dermatology, 2020
Is e.l.f. good for mature skin?
Yes, e.l.f. fits mature skin well, as Lovi rates the brand-focused routine Superior for dry and mature skin types. The e.l.f. products on this page help keep skin plump and smooth, and hyaluronic acid is included across the products.
Research behind e.l.f.'s key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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